cold lead

10:38 Mar 25, 2021
This question was closed without grading. Reason: Answer found elsewhere

English to Portuguese translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: cold lead
É um termo de marketing:

https://www.successagency.com/growth/2014/06/26/the-differen...

Não consegui encontrar esse termo em português, se alguém puder ajudar.

Obrigado!
Bruno Tiussi
Australia
Local time: 09:24


Summary of answers provided
5 +2lead frio
Arthur Vasconcelos
3lead ruim/lead de baixo potencial
Felipe Lacerda


Discussion entries: 1





  

Answers


2 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
lead ruim/lead de baixo potencial


Explanation:
Com pouca probabilidade que vá comprar o produto. Tipo eu para uma Amarok.

Felipe Lacerda
Brazil
Local time: 20:24
Meets criteria
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 20
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1 hr   confidence: Answerer confidence 5/5 peer agreement (net): +2
lead frio


Explanation:
Nesse caso seria "frio" mesmo, ou seja, o cliente em potencial/público que não conhece ou nunca ouviu falar do seu produto.

O oposto seriam os leads quentes, ou seja, o público que já interage com seus conteúdos e conhece bem seu produto/serviço.


    https://www.up2place.com.br/como-reaquecer-leads-frios/
Arthur Vasconcelos
Brazil
Local time: 20:24
Meets criteria
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 12

Peer comments on this answer (and responses from the answerer)
agree  Liane Lazoski
10 hrs
  -> Grato, Liane!

agree  Francisco Fernandes: concordo
5 days
  -> Obrigado, Francisco!
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