anthem video

Portuguese translation: mensagem da marca

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:anthem video
Portuguese translation:mensagem da marca
Entered by: MARCOS BAZILIO

00:25 Jan 15, 2020
English to Portuguese translations [PRO]
Marketing - Media / Multimedia
English term or phrase: anthem video
ANTHEM VIDEO SOCIAL COPY
FACEBOOK/INSTAGRAM/TWITTER
The brand anthem is a video that rallies around a unified message to sell who you are—not what you make. It transcends the product and showcases the brand’s values, mission, and philosophy, and connects directly with the audience on an emotional level. In this video, learn the basic components of a brand anthem.
Livea Pinto
Brazil
Local time: 21:55
mensagem da marca
Explanation:
Livea, pelo que entendi do contexto, o termo em questão não seria "anthem video, mas sim "brand anthem", ou seja, a mensagem que é atrelada a uma marca que resuma valor, missão e visão. Neste mensagem da marca creio que represente bem.

Veja explicação mais clara abaixo:
brand anthem (also known as a brand manifesto) is a declaration of who your brand is and why it's here. When people read a brand anthem — and by people we mean employees and customers — they should gain an instant understanding of your message and a strong sense of your organization's purpose

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Note added at 35 mins (2020-01-15 01:00:34 GMT)
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Revendo o termo solicitado "ANTHEM VIDEO" ficaria "video da mensagem"

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Note added at 37 mins (2020-01-15 01:02:27 GMT)
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melhor ainda "video com a mensagem da marca"
Selected response from:

MARCOS BAZILIO
Brazil
Local time: 21:55
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +4vídeo promocional/vídeo institucional
Hugo Otávio Cruz Reis
4mensagem da marca
MARCOS BAZILIO


Discussion entries: 2





  

Answers


4 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +4
vídeo promocional/vídeo institucional


Explanation:
" Your brand anthem video can be used to bring clarity around purpose and values for investors, potential partners, and employees—both current and future. Employees, especially, are an extension of your brand – you need them inspired and focused. "


Hugo Otávio Cruz Reis
Brazil
Local time: 00:55
Specializes in field
Native speaker of: Native in PortuguesePortuguese

Peer comments on this answer (and responses from the answerer)
agree  Miguel Francisco
2 mins
  -> Obrigado, Miguel!

agree  Paulinho Fonseca: 'vídeo promocional'
1 hr
  -> Obrigado, Paulinho

agree  Maria Teresa Borges de Almeida
7 hrs
  -> Obrigado, Teresa!

agree  Felipe Tomasi: "vídeo promocional"
12 hrs
  -> Obrigado, Felipe!
Login to enter a peer comment (or grade)

30 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
mensagem da marca


Explanation:
Livea, pelo que entendi do contexto, o termo em questão não seria "anthem video, mas sim "brand anthem", ou seja, a mensagem que é atrelada a uma marca que resuma valor, missão e visão. Neste mensagem da marca creio que represente bem.

Veja explicação mais clara abaixo:
brand anthem (also known as a brand manifesto) is a declaration of who your brand is and why it's here. When people read a brand anthem — and by people we mean employees and customers — they should gain an instant understanding of your message and a strong sense of your organization's purpose

--------------------------------------------------
Note added at 35 mins (2020-01-15 01:00:34 GMT)
--------------------------------------------------

Revendo o termo solicitado "ANTHEM VIDEO" ficaria "video da mensagem"

--------------------------------------------------
Note added at 37 mins (2020-01-15 01:02:27 GMT)
--------------------------------------------------

melhor ainda "video com a mensagem da marca"

MARCOS BAZILIO
Brazil
Local time: 21:55
Specializes in field
Native speaker of: Portuguese
PRO pts in category: 24
Login to enter a peer comment (or grade)



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