copy, layouts and proofs

Romanian translation: textul/mesajul, concepţia grafică şi versiune finală

11:40 Jan 15, 2012
English to Romanian translations [PRO]
Marketing - Advertising / Public Relations / Advertising
English term or phrase: copy, layouts and proofs
6.5 The Client's prior written approval of copy and layouts will be the Agency's authority to purchase production materials and prepare proofs. The Client's approval of proofs will be the Agency's authority to publish.
Madalina Murariu
Romania
Local time: 20:26
Romanian translation:textul/mesajul, concepţia grafică şi versiune finală
Explanation:

Mai jos sunt definiiţiile conceptelor. Nu ştiu dacă termenii propuşi de mine în limba română sunt cei mai potriviţi. Poate mai are cineva alte variante.

advertising copy

Definition
Text of a print, radio, or television advertising message that aims at catching and holding the interest of the prospective buyer, and at persuading him or her to make a purchase all within a few short seconds. The headline of an advertising copy is said to be the most important part, and quite often a small change in its wording brings disproportionate results. Although a short advertising copy is more common in consumer-product advertising, according to the UK advertising guru David Ogilvy (1911-1999) people do read (and listen or attend to) lengthy advertisements if they are skillfully written. Most advertising copy is based on advertising/consumer research and is composed by professional copywriters hired by advertising agencies. Also called advertisement copy, ad copy, or just copy.

http://www.businessdictionary.com/definition/advertising-cop...

Advertising Copy

Continutul si contextul mesajului inclus in reclama.

An advertisement layout can be defined as the systematic design of size, color scheme, graphics, object and text placement to send intended message to the target audience.

Read more: http://wiki.answers.com/Q/What_is_the_definition_of_advertis...

Art proof

Munca artistica pentru o reclama, care trebuie aprobata de client.
Layout

Desen care indica pozitiile relative ale elmentelor (de exemplu, headline-ul, fotografia, logoul, corpul de text etc) unei reclame.

proofs

Printing: Test sheets of a page or print job taken out at each stage a document passes through during the printing process. Page-proofs are sent to the client or author to check (called proof reading) for any errors in spelling or punctuation; and color proofs are meant to ensure that the final print matches an artwork or sample. A corrected or approved proof is a type of contract under which the client is responsible for any errors undetected in the signed proof, and the printer is responsible for errors that are pointed out but not corrected, or for errors that occur after customer's OK.

Read more: http://www.businessdictionary.com/definition/proof.html#ixzz...


P.S. ar trebui să puneţi câte o întrebare pentru fiecare termen :)

--------------------------------------------------
Note added at 1 hr (2012-01-15 12:46:35 GMT)
--------------------------------------------------

sau poate pentru proofs - copii ale versiunii finale
Selected response from:

ema_s
Romania
Local time: 20:26
Grading comment
2 KudoZ points were awarded for this answer



Summary of answers provided
5machete (grafice)
wordbridge
5mostra tipar/print
wordbridge
4textul/mesajul, concepţia grafică şi versiune finală
ema_s


  

Answers


54 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
textul/mesajul, concepţia grafică şi versiune finală


Explanation:

Mai jos sunt definiiţiile conceptelor. Nu ştiu dacă termenii propuşi de mine în limba română sunt cei mai potriviţi. Poate mai are cineva alte variante.

advertising copy

Definition
Text of a print, radio, or television advertising message that aims at catching and holding the interest of the prospective buyer, and at persuading him or her to make a purchase all within a few short seconds. The headline of an advertising copy is said to be the most important part, and quite often a small change in its wording brings disproportionate results. Although a short advertising copy is more common in consumer-product advertising, according to the UK advertising guru David Ogilvy (1911-1999) people do read (and listen or attend to) lengthy advertisements if they are skillfully written. Most advertising copy is based on advertising/consumer research and is composed by professional copywriters hired by advertising agencies. Also called advertisement copy, ad copy, or just copy.

http://www.businessdictionary.com/definition/advertising-cop...

Advertising Copy

Continutul si contextul mesajului inclus in reclama.

An advertisement layout can be defined as the systematic design of size, color scheme, graphics, object and text placement to send intended message to the target audience.

Read more: http://wiki.answers.com/Q/What_is_the_definition_of_advertis...

Art proof

Munca artistica pentru o reclama, care trebuie aprobata de client.
Layout

Desen care indica pozitiile relative ale elmentelor (de exemplu, headline-ul, fotografia, logoul, corpul de text etc) unei reclame.

proofs

Printing: Test sheets of a page or print job taken out at each stage a document passes through during the printing process. Page-proofs are sent to the client or author to check (called proof reading) for any errors in spelling or punctuation; and color proofs are meant to ensure that the final print matches an artwork or sample. A corrected or approved proof is a type of contract under which the client is responsible for any errors undetected in the signed proof, and the printer is responsible for errors that are pointed out but not corrected, or for errors that occur after customer's OK.

Read more: http://www.businessdictionary.com/definition/proof.html#ixzz...


P.S. ar trebui să puneţi câte o întrebare pentru fiecare termen :)

--------------------------------------------------
Note added at 1 hr (2012-01-15 12:46:35 GMT)
--------------------------------------------------

sau poate pentru proofs - copii ale versiunii finale

Example sentence(s):
  • that we have prepared this advertisement proof based on our understanding of the instructions received.
ema_s
Romania
Local time: 20:26
Specializes in field
Native speaker of: Romanian
PRO pts in category: 6
Notes to answerer
Asker: Multumesc mult, orice sugestii ma ajuta!


Peer comments on this answer (and responses from the answerer)
neutral  Reea-Silvia Podeanu: proof nu inseamna versiune finala ci MOSTRE DE CULOARE. in rest e corect.
18 hrs
Login to enter a peer comment (or grade)

8 hrs   confidence: Answerer confidence 5/5
layouts
machete (grafice)


Explanation:
"macheta (grafica)" ar fi cel mai uzitat termen romanesc echivalent pentru "layout"; de retinut insa ca termenii originali (in engleza) sunt si mai uzitati in terminologia de advertising (de multe ori se foloseste chiar "layout-uri"

wordbridge
Romania
Local time: 20:26
Works in field
Native speaker of: Romanian
PRO pts in category: 4
Login to enter a peer comment (or grade)

8 hrs   confidence: Answerer confidence 5/5
proofs
mostra tipar/print


Explanation:
echivalentul in romana pt "proof" este de "mostra tipar/print" (cu distinctie intre cele 2, intrucat tiparul acopera partea de postere, pliante, brosuri etc., adica tipar clasic pe hartie, iar printul include atat tiparul clasic cat si "large format print"-ul (pe alt suport decat hartie si prin utilaje diferite).
la fel ca "layouts", "proofs" este preferat in advertisingul romanesc echivalentului in romana, inclusiv pentru faptul ca e mai scurt

wordbridge
Romania
Local time: 20:26
Works in field
Native speaker of: Romanian
PRO pts in category: 4
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.


See also:
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search