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pulsing

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00:54 Oct 21, 2020
English to Romanian translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Business/Commerce (general), Marketing / Market Research
English term or phrase: pulsing
Definition from AAI:
The use of advertising in regular intervals, as opposed to seasonal patterns.

Example sentence(s):
  • Pulsing is best used for products that sell throughout the year but experience higher sales during certain periods (lemonade sells all year but more during the summer months, for example). Transformation Marketing
  • Pulsing-maintenance schedules find applications when managers combine general advertising with specific communication goals, for example, to announce corporate name change or limited time promotional offers. ResearchGate
  • This fact not only justifie the prevalence of pulsing advertising in practice, but also reveals that the memory span could be the critical factor for the existence of pulsing (because managers afford to reduce or stop ad spending when consumers remember ads and past awareness lingers on). Prasad A. Naik
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


This question will remain open until an answer receives the required level of agreement from peers. Submission is still possible.


Summary of translations provided
3Sezonalitate, activitate sezonieră
Alina Ionas


  

Translations offered


6 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
Sezonalitate, activitate sezonieră


Definition from Silkweb:
"fluctuatia castigului si conversiilor dobandite de o afacere [...] determinate de schimbari ale comportamentului consumatorului in functie de factori externi: climatici, economici, politici, culturali, religiosi etc."

Example sentence(s):
  • De “Valentine’s Day”, în florăriile online și în magazinele de cadouri crește vânzarea la flori, ciocolată, inimioare, prăjituri, cadouri. - Silkweb  
Alina Ionas
Spain
Local time: 14:53
Native speaker of: Romanian
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