19:44 May 17, 2002 |
English to Russian translations [PRO] Art/Literary - Advertising / Public Relations / advertising | |||||||
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| Selected response from: Anna Launay (X) France Local time: 12:40 | ||||||
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Summary of answers provided | ||||
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4 +9 | Поворотный (переломный, критический) момент |
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5 | пик успеха |
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Поворотный (переломный, критический) момент Explanation: The "tipping point" (not a new phrase) occurs when something that began small (e.g., a few funky kids in New York's East Village wearing Hush Puppies) turns into something very large indeed (millions of Hush Puppies are sold). http://www.gvny.com/entertainment/book_reviews/tippingpoint.... The Tipping Point is the name given by epidemiologists for the dramatic moment in an epidemic when everything can change all at once. The flu, for example, can be held in check for a long time without being an epidemic. But suddenly, once some threshold is crossed in terms of number of people infected, things get much worse very quickly. Gladwell’s premise is that in addition to applying to viruses, this type of pattern is observed in many other situations. The book is filled with far-reaching examples, from the resurgence of Hush Puppies shoes to the popularity of Sesame Street to an epidemic of teen suicides in Micronesia. http://www.fabtime.com/tippingpoint.htm Для фирмы hush puppies переломный момент наступил между 1994 и 1997 гг. |
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