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18:14 Sep 20, 2017 |
English to Russian translations [PRO] Marketing - Advertising / Public Relations | |||||||
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| Selected response from: Erzsébet Czopyk Hungary Local time: 02:45 | ||||||
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Summary of answers provided | ||||
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5 | DEM (Direct Email Marketing) |
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3 | рекламные объекты с использованием цифровой модели (местности) |
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DEM creatives (???) |
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dem creatives рекламные объекты с использованием цифровой модели (местности) Explanation: Digital elevation model (DEM) - цифровая модель местности Common uses of DEMs include: rendering of 3D visualizations. (Википедия) Как вариант. |
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dem creatives DEM (Direct Email Marketing) Explanation: http://www.ipcm.it/en/inserzioni-dem/ -------------------------------------------------- Note added at 13 hrs (2017-09-21 07:20:18 GMT) -------------------------------------------------- An exclusive service to maximise your international visibility! A targeted newsletter is one of the most effective ways to communicate with your customers in a quick, concise and appealing way. Our DEM (Direct Email Marketing) and e-BLAST services enable you to promote your products, services or events through newsletters sent to the subscribers of the ipcm® magazines and the members of the www.ipcm.it website: this means involving highly skilled operators in your marketing program! The DEM e-mails can be sent to all subscribers or to a selection based on geographical or product criteria. -------------------------------------------------- Note added at 13 hrs (2017-09-21 07:21:29 GMT) -------------------------------------------------- http://www.chrisfaron.com/blog/banner-examples/direct-email-... Direct Email Marketing (DEM) campaign examples Great example of a newsletter DEM for skiing hotel in Italy. Besides a great looking photo of the hotel room there are also activity photos to give a potential customer an idea of what it could be like to stay here. The Orange call to action buttons offer the user a special offer of either a child that can stay for free, a free nights stay or a free ski pass. |
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57 mins |
Reference: DEM creatives (???) Reference information: Dem creatives should be formed of text and/or HTML + images. The HTML for Dem should be easier than the usual HTML for web pages. The maximum sizes to assure a good graphic rendering are: width of 500-550 pixel, height within 700-800 pixel. The maximum weight for HTML code file is 50KB. The maximum weight of HTML+images should be 150KB if the images must be hosted by JuiceADV server, or we suggest not more than 200KB if images will be hosted on customer's server. The supported format for images are: JPEG, GIF (also animated). It’s strongly recommended not to use images as backgrounds because they cannot be visible in some webmail client or email provider. The sender of the mailing cannot be customized: it will be the owner of the mailing list/DB whom the mail will be sent from. It’s forbidden: Javascript and Flash animations Attached files (it’s possible to insert links to remotepages) Mapped images or links (we suggest to divide creatives into parts using tables) Subject (the title of the email that must be sent) can't be longer than 100 characters (including spaces). It's highly recommended to use 80 characters max. It’s preferred not to use: tag DIV complex formatting styles, CSS linked url as text linked. This html: <a href=”http://www.juiceadv.com”> www.juiceadv.com </a> can be recognized as Spam, it’s better to use this one: <a href=”http://www.juiceadv.com”> Juiceadv </a> We strongly recommend to: insert all the content of the Dem within tables with fixed width (table width=””); insert the title tag <title> into the <head> (i.e. the subject); insert a substitutive text with the tag <img alt=”…”> for main images, useful if the mailing client blocks the images; use a table composed of many images, rather than a whole image; insert both images and text: the risk of spam is higher if the html is composed of only images; don’t leave spaces or special letters in the files’ name of images or in the url addresses of links. http://specs.leonardoadv.it/Formats/TypeDetails/DEM |
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