DEM creatives

Russian translation: DEM (Direct Email Marketing)

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:DEM creatives
Russian translation:DEM (Direct Email Marketing)
Entered by: Erzsébet Czopyk

18:14 Sep 20, 2017
English to Russian translations [PRO]
Marketing - Advertising / Public Relations
English term or phrase: DEM creatives
affiliates will be informed with our latest offers and can use various tools such as banners, text links and DEM creatives to promote the latest FlixBus offers
Alena Kalinić
Croatia
Local time: 02:45
DEM (Direct Email Marketing)
Explanation:
http://www.ipcm.it/en/inserzioni-dem/

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Note added at 13 hrs (2017-09-21 07:20:18 GMT)
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An exclusive service to maximise your international visibility!
A targeted newsletter is one of the most effective ways to communicate with your customers in a quick, concise and appealing way. Our DEM (Direct Email Marketing) and e-BLAST services enable you to promote your products, services or events through newsletters sent to the subscribers of the ipcm® magazines and the members of the www.ipcm.it website: this means involving highly skilled operators in your marketing program!
The DEM e-mails can be sent to all subscribers or to a selection based on geographical or product criteria.


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Note added at 13 hrs (2017-09-21 07:21:29 GMT)
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http://www.chrisfaron.com/blog/banner-examples/direct-email-...
Direct Email Marketing (DEM) campaign examples
Great example of a newsletter DEM for skiing hotel in Italy. Besides a great looking photo of the hotel room there are also activity photos to give a potential customer an idea of what it could be like to stay here. The Orange call to action buttons offer the user a special offer of either a child that can stay for free, a free nights stay or a free ski pass.
Selected response from:

Erzsébet Czopyk
Hungary
Local time: 02:45
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
5DEM (Direct Email Marketing)
Erzsébet Czopyk
3рекламные объекты с использованием цифровой модели (местности)
Victoria Batarchuk
Summary of reference entries provided
DEM creatives (???)
Oleg Lozinskiy

  

Answers


53 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
dem creatives
рекламные объекты с использованием цифровой модели (местности)


Explanation:
Digital elevation model (DEM) - цифровая модель местности

Common uses of DEMs include:
rendering of 3D visualizations.
(Википедия)

Как вариант.

Victoria Batarchuk
Ukraine
Local time: 03:45
Native speaker of: Native in RussianRussian, Native in UkrainianUkrainian
PRO pts in category: 8
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13 hrs   confidence: Answerer confidence 5/5
dem creatives
DEM (Direct Email Marketing)


Explanation:
http://www.ipcm.it/en/inserzioni-dem/

--------------------------------------------------
Note added at 13 hrs (2017-09-21 07:20:18 GMT)
--------------------------------------------------

An exclusive service to maximise your international visibility!
A targeted newsletter is one of the most effective ways to communicate with your customers in a quick, concise and appealing way. Our DEM (Direct Email Marketing) and e-BLAST services enable you to promote your products, services or events through newsletters sent to the subscribers of the ipcm® magazines and the members of the www.ipcm.it website: this means involving highly skilled operators in your marketing program!
The DEM e-mails can be sent to all subscribers or to a selection based on geographical or product criteria.


--------------------------------------------------
Note added at 13 hrs (2017-09-21 07:21:29 GMT)
--------------------------------------------------

http://www.chrisfaron.com/blog/banner-examples/direct-email-...
Direct Email Marketing (DEM) campaign examples
Great example of a newsletter DEM for skiing hotel in Italy. Besides a great looking photo of the hotel room there are also activity photos to give a potential customer an idea of what it could be like to stay here. The Orange call to action buttons offer the user a special offer of either a child that can stay for free, a free nights stay or a free ski pass.

Erzsébet Czopyk
Hungary
Local time: 02:45
Works in field
Native speaker of: Native in HungarianHungarian
PRO pts in category: 16
Login to enter a peer comment (or grade)




Reference comments


57 mins
Reference: DEM creatives (???)

Reference information:
Dem creatives should be formed of text and/or HTML + images. The HTML for Dem should be easier than the usual HTML for web pages.

The maximum sizes to assure a good graphic rendering are: width of 500-550 pixel, height within 700-800 pixel.

The maximum weight for HTML code file is 50KB. The maximum weight of HTML+images should be 150KB if the images must be hosted by JuiceADV server, or we suggest not more than 200KB if images will be hosted on customer's server.

The supported format for images are: JPEG, GIF (also animated).

It’s strongly recommended not to use images as backgrounds because they cannot be visible in some webmail client or email provider.

The sender of the mailing cannot be customized: it will be the owner of the mailing list/DB whom the mail will be sent from.

It’s forbidden:

Javascript and Flash animations
Attached files (it’s possible to insert links to remotepages)
Mapped images or links (we suggest to divide creatives into parts using tables)
Subject (the title of the email that must be sent) can't be longer than 100 characters (including spaces). It's highly recommended to use 80 characters max.


It’s preferred not to use:

tag DIV
complex formatting styles, CSS
linked url as text linked. This html:
<a href=”http://www.juiceadv.com”> www.juiceadv.com </a> can be recognized as Spam, it’s better to use this one: <a href=”http://www.juiceadv.com”> Juiceadv </a>



We strongly recommend to:

insert all the content of the Dem within tables with fixed width (table width=””);
insert the title tag <title> into the <head> (i.e. the subject);
insert a substitutive text with the tag <img alt=”…”> for main images, useful if the mailing client blocks the images;
use a table composed of many images, rather than a whole image;
insert both images and text: the risk of spam is higher if the html is composed of only images;
don’t leave spaces or special letters in the files’ name of images or in the url addresses of links.
http://specs.leonardoadv.it/Formats/TypeDetails/DEM

Oleg Lozinskiy
Russian Federation
Native speaker of: Native in RussianRussian
PRO pts in category: 32
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