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just-in-time media

Russian translation: своевременно реагирующие СМИ/медийные средства

13:15 Apr 17, 2020
English to Russian translations [PRO]
Marketing - Advertising / Public Relations
English term or phrase: just-in-time media
Доброго времени.

5.8.3 New Possibilities for Strategic Media Planning

The innovation drivers of these new players are multi-disciplinary teams of market researchers, statisticians, behavioural psychologists, mathematicians, physicists and media experts. These data science teams work continuously on algorithms, which become more and more precise, for analysis and optimisation of media investments. New, transparent business models, swifter decision-making processes and the future vision of ***just-in-time media*** make these new players attractive and effective. Blackwood Seven is one of these new players, which has already recognised those market opportunities and which has successfully monetised them. The software company developed a data-driven, automated, and self-learning platform solution that allows advertisers to plan, book and optimise media specifically focused on a KPI. Strategic media planning as software as a service (SaaS) opens up completely new opportunities for advertisers. With the help of Blackwood Seven, persons in charge of the budget can understand the effect of various media channels in interaction and they can quantify the added value of individual media investments with regard to target KPIs such as sales and new business. Because for the first time ever, the effective contributions of individual cam- paign elements including primarily the offline channels such as print, TV, out-of-home can be dynamically quantified with a tool, they can be evaluated objectively and therefore, they can be understood.

Если предположить, что в данном контексте под "just-in-time" понимается концепция "точно в срок", описанная,
например здесь:

http://www.elitarium.ru/sistema-jit-process-proizvodstva-kac...
Системы «точно-в-срок» (JIT; just-in-time): их разработка и внедрение

то как бы это покомпактней увязать с media?

Спасибо.
Mikhail Korolev
Local time: 02:40
Russian translation:своевременно реагирующие СМИ/медийные средства
Explanation:
Предлагаю рассмотреть такой вариант
Selected response from:

Irina Solodova
Russian Federation
Local time: 04:40
Grading comment
Большое спасибо всем.
Спасибо, Ирина.
4 KudoZ points were awarded for this answer



Summary of answers provided
3своевременно реагирующие СМИ/медийные средства
Irina Solodova
3динамичные медиа/медиаресурсы
Oleksiy Savkevych


Discussion entries: 1





  

Answers


48 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
своевременно реагирующие СМИ/медийные средства


Explanation:
Предлагаю рассмотреть такой вариант

Irina Solodova
Russian Federation
Local time: 04:40
Native speaker of: Native in RussianRussian
PRO pts in category: 4
Grading comment
Большое спасибо всем.
Спасибо, Ирина.
Login to enter a peer comment (or grade)

1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
динамичные медиа/медиаресурсы


Explanation:
Нашел статью из области IT про JIT компиляцию, там есть термины, которые могут пригодится при переводе

JIT-компиляция (англ. Just-in-time compilation, компиляция «на лету»), динамическая компиляция (англ. dynamic translation) —

Oleksiy Savkevych
Ukraine
Local time: 02:40
Specializes in field
Native speaker of: Native in UkrainianUkrainian, Native in RussianRussian
PRO pts in category: 8
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