banner blindness

Russian translation: баннерная слепота

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00:55 Oct 9, 2020
English to Russian translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Business/Commerce (general), Marketing / Market Research
English term or phrase: banner blindness
Definition from MarketingTerms.com:
the tendency of web visitors to ignore banner ads, even when the banner ads contain information visitors are actively looking for.

Example sentence(s):
  • We first documented banner blindness among web users in 1997, through traditional usability testing. Then, we replicated this finding in more detail in 2007 when we conducted a major eyetracking study. Nielsen Norman Group
  • To overcome banner blindness, create better ads. How? By concentrating on what your visitors are interested in. It’s about their needs, not yours! Jeff Bullas
  • A recent report by Mary Meeker suggested that personalisation was the key to overcoming banner blindness or ad fatigue. Bannerflow
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


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Russian translation:баннерная слепота
Definition:
Баннерная слепота — феномен в веб-юзабилити, при котором посетители веб-сайтов не замечают рекламные блоки (баннеры) или объекты, похожие на них.
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4 KudoZ points were awarded for this answer



Summary of translations provided
5 +2баннерная слепота
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Translations offered


5 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +2
баннерная слепота


Definition from Wikipedia:
Баннерная слепота — феномен в веб-юзабилити, при котором посетители веб-сайтов не замечают рекламные блоки (баннеры) или объекты, похожие на них.

Example sentence(s):
  • Для начала разберемся в причинах появления баннерной слепоты в контексте интернет-маркетинга. - Insales  
  • Баннерная слепота — естественная реакция психики в условиях переизбытка информации. - Medium  
DTSM
Local time: 13:05
Native speaker of: Native in RussianRussian
PRO pts in category: 32

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Lesia Kutsenko
58 mins
  -> Спасибо!

Yes  Yuri Larin
6 hrs
  -> Спасибо!
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