(information) consumption

Russian translation: потребление контента

21:24 Jun 30, 2019
English to Russian translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: (information) consumption
There are two broad ways to measure your communications: reach and engagement.

Reach looks at how many people saw your content. It does not distinguish between active and passive consumption. If a person sees your TV ad, receives your email, or scrolls past your content in their newsfeed, it will count toward your reach. Reach can be a useful metric if you are trying to saturate a market, strengthen your brand, or raise awareness of an issue -- merely ensuring that a certain audience is continually viewing your content can sometimes be an effective strategy, even if they are passively consuming your information.

Есть ли уже устоявшийся термин для "потребления контента"? :)
Спасибо!
Angela Greenfield
United States
Local time: 08:09
Russian translation:потребление контента
Explanation:
Однозначно есть, и уже на слуху.

Например, "потребление контента в социальных сетях" https://popsters.ru/blog/post/63

К тому же, 6,5 млн. результатов в Google Search о чем-то говорят)
Selected response from:

Alina Chobotar
Ukraine
Local time: 15:09
Grading comment
Спасибо!
4 KudoZ points were awarded for this answer



Summary of answers provided
4потребление контента
Alina Chobotar
4потребление/усвоение информации
rns


  

Answers


47 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
потребление контента


Explanation:
Однозначно есть, и уже на слуху.

Например, "потребление контента в социальных сетях" https://popsters.ru/blog/post/63

К тому же, 6,5 млн. результатов в Google Search о чем-то говорят)

Alina Chobotar
Ukraine
Local time: 15:09
Works in field
Native speaker of: Native in UkrainianUkrainian, Native in RussianRussian
PRO pts in category: 12
Grading comment
Спасибо!
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2 days 14 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
потребление/усвоение информации


Explanation:
Активная и пассивная формы потребления информации —http://www.dzyalosh.ru/01-comm/books/uroki/2-1-formi-poniman...

https://www.google.com/search?q="пассивное усвоение"

rns
Specializes in field
Native speaker of: Native in RussianRussian
PRO pts in category: 108
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