Wearing Own Label contact lenses

Russian translation: линзы (распространяемые) под собственной торговой маркой

15:45 May 8, 2020

English to Russian translations [PRO]
Marketing - Other

English term or phrase: Wearing Own Label contact lenses

Reasons that can be overcome when lockdown is relaxed
say ‘I am giving my eyes a break from contact lenses’
26%
say ‘I only need them for work / activities I am not doing anymore’
20%
say ‘I only need them for socialising which I am not doing anymore’
Most reasons why wearers say they are reducing CL wear during Covid-19 can be overcome
25%
Reasons that can be overcome with education
say ‘I am worried about hygiene and COVID-19’
7%
Other reasons
say ‘They’re too expensive’
Average times purchased contact lens per year
Post Covid-19
7 times a year
5 times a year
Where average number of days purchased is a weighted average across subscription and adhoc purchasing and hence may exaggerate purchase claims Base (all respondents):
Total n=1200, UK, Italy, France, Sweden n = 240, Germany & France: n = 120
72%
58%
69%
Every 2 to 3 months buying frequency
Where average number of days purchased is a weighted average across subscription and adhoc purchasing and hence may exaggerate purchase claims Base (all respondents).
How soon after the Covid-19 pandemic is over do you plan on returning to a physical optical store?
Contact Lens wearers are ready to return back to their store as soon as possible
36%
As soon
as I can
17%
1 to 2
weeks after reopening
14%
2 months after reopening
4%
Up to a
year after reopening
16%
When I
next need a sight test
10%
At my next purchase
67% ready to return to stores
within months
How, if at all, have your contact lens purchasing habits changed since the Covid-19 pandemic started?
Wearing Branded CL’s n=994
**Wearing Own Label contact lenses** n=125
Buying on subscription
n=857
Buying ad hoc
n=323
32%
I have not changed my purchasing habits
53%
43%
I have switched to online via an online-only opticians

Maxim Polukhin KudoZ activity Questions: 8836 (2 open) (1 without valid answers) (739 closed without grading) Answers: 43
Local time: 11:03

Russian translation:линзы (распространяемые) под собственной торговой маркой

Explanation:
Я ношу контактные линзы, распространяемые под собственной торговой маркой (СТМ)

т.е. под брендом торговой сети, а не производителя

например: https://www.kazan.kp.ru/daily/25859.4/2826548/

Selected response from:

Marie_D
Russian Federation

Grading comment

Спасибо!
4 KudoZ points were awarded for this answer

Summary of answers provided

3 +1

линзы (распространяемые) под собственной торговой маркой

Marie_D

Answers

20 mins confidence:

peer agreement (net): +1

wearing own label contact lenses

линзы (распространяемые) под собственной торговой маркой

Marie_D
Russian Federation
Native speaker of:

Russian
PRO pts in category: 4

Grading comment

Спасибо!

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Wearing Own Label contact lenses

Russian translation: линзы (распространяемые) под собственной торговой маркой

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Wearing Own Label contact lenses

Russian translation: линзы (распространяемые) под собственной торговой маркой

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