frequency cap

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00:54 Nov 13, 2020
English to Serbian translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Business/Commerce (general), Internet, e-Commerce
English term or phrase: frequency cap
Definition from Marketing Terms:
restriction on the amount of times a specific visitor is shown a particular advertisement.

Example sentence(s):
  • Setting a frequency cap for online advertising campaigns is almost always recommended in most situations, unless you're running remarketing or brand awareness campaigns (where CTR is not your KPI) AdGlare
  • 3/24 is the generally the best frequency cap for some unfathomable sociological reason, as on average more users will click on your ad if they see it 3 times per day. The Online Advertising Guide
  • If the videos you set a cap for are in other video campaigns, impressions from those campaigns for a given user will count towards the frequency cap. This only applies to in-stream and bumper ads. Instapage
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GBK marketing and advertising specialistsGBK marketing and advertising specialists


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Summary of translations provided
4ograničeni broj prikazivanja reklame
Jelena Delibasic


  

Translations offered


5 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
ograničeni broj prikazivanja reklame


Definition from Advertising rečnik:
Alat optimizacije kampanje, koji se nalazi kao postavka u Ad server-u. Freq Cap služi da se ograniči broj prikazivanja jedne reklame (ili njene verzije) jednom jedinstvenom korisniku. Uglavnom se postavlja na „po danu“ principu. U zavisnosti od cilja kampanje, vrednost se povećava ili smanjuje, a praksa pokazuje da je frekvencija od 3/24 (3 prikaza u 24 sata) uglavnom optimalna za „awareness“ kampanje.

Example sentence(s):
  • Freq Cap služi da se ograniči broj prikazivanja jedne reklame (ili njene verzije) jednom jedinstvenom korisniku. - Advertising rečnik  
Jelena Delibasic
Serbia
Local time: 21:45
Native speaker of: Native in SerbianSerbian
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