branding event

Serbian translation: promotivni dogadjaj

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:branding event
Serbian translation:promotivni dogadjaj
Entered by: Miomira Brankovic

00:41 Nov 24, 2005
English to Serbian translations [PRO]
Bus/Financial - Finance (general) / stock market
English term or phrase: branding event
Nema mnogo konteksta. Razmatraju se prednosti i nedostaci mogucih metoda privatizacije preduzeca X. Jedna od stavki u nabrajanju prednosti prvog izlaska na berzu (Initial Public Offering - IPO) je i *branding event. Nisam sigurna ni o cemu se radi ni kako bi to trebalo prevesti. Any ideas?
Miomira Brankovic
Serbia
Local time: 15:13
brending [firme ili proizvoda]
Explanation:
samo na cro i ser stranicama na google 593 hits za brending. po svim prilikama rijec koja se vec dobro odomacila u nasem jeziku.

--------------------------------------------------
Note added at 1 day 4 hrs 36 mins (2005-11-25 05:17:21 GMT)
--------------------------------------------------

Branding is the process of creating a brand. Simple idea, but one many companies loose focus of. Branding is a constant process, it doesn't stop after you figure out what your brand is and get your logo and marketing materials together. Advertising, marketing efforts and customer service are some of the elements that continuously effect your brand.
Again, consistency is the key, every action your business adds to your brand (negative or positive).
http://toniallen.com/ecommerce/branding.htm

...u kapitalističkom društvu, zasnovanom na konkurenciji, postoji mnoštvo brendova, pa morate itekako dokazivati da je upravo vaš bolji od ostalih. Tu, zapravo, počinje "brending".
Prvi korak pri tome jeste uveravanje potrošača da je vaš brend drugačiji od ostalih, i to zato što je - bolji. Čak i da u tome uspete, posle izvesnog vremena, međutim, dolazi do izjednačavanja, jer ni konkurencija ne sedi skrštenih ruku, već unapređuje svoje proizvode, jer zna da drugačije ne može opstati na tržištu...
http://www.ekonomist.co.yu/magazin/em133/med/med3.htm

kompanija mora stalno raditi na brendingu inace ce je 'pojesti' konkurencija.

however, mozda se u vasem kontekstu branding event moze prevesti i kao promotivni dogadjaj.



Selected response from:

Mirela Tankovic, CoreCHI™
United States
Local time: 10:13
Grading comment
U doba kada sam ja studirala i učila marketing govorili smo o robnim markama, a ne brendovima, pa mi potonji izraz nikako ne leži. Vaši naknadni citati dosta objašnjavaju, ali mislim da je u mom slučaju ipak najprikladniji odabrani predlog.
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +5promocija/lansiranje robne marke
Pavle Perencevic
3brending [firme ili proizvoda]
Mirela Tankovic, CoreCHI™


Discussion entries: 1





  

Answers


10 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +5
promocija/lansiranje robne marke


Explanation:
Jedino sto mi pada na pamet s obzirom da se radi o IPO...

Pavle Perencevic
Canada
Local time: 07:13
Works in field
Native speaker of: Native in SerbianSerbian

Peer comments on this answer (and responses from the answerer)
agree  Jelena Bubalo: da, i ja mislim da se radi o promociji preduzeca koje izlazi na berzu
6 hrs

agree  Natasa Grubor
6 hrs

agree  A.Đapo
6 hrs

agree  Besmir (X)
8 hrs

agree  Vuk Vujosevic
16 hrs
Login to enter a peer comment (or grade)

1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
brending [firme ili proizvoda]


Explanation:
samo na cro i ser stranicama na google 593 hits za brending. po svim prilikama rijec koja se vec dobro odomacila u nasem jeziku.

--------------------------------------------------
Note added at 1 day 4 hrs 36 mins (2005-11-25 05:17:21 GMT)
--------------------------------------------------

Branding is the process of creating a brand. Simple idea, but one many companies loose focus of. Branding is a constant process, it doesn't stop after you figure out what your brand is and get your logo and marketing materials together. Advertising, marketing efforts and customer service are some of the elements that continuously effect your brand.
Again, consistency is the key, every action your business adds to your brand (negative or positive).
http://toniallen.com/ecommerce/branding.htm

...u kapitalističkom društvu, zasnovanom na konkurenciji, postoji mnoštvo brendova, pa morate itekako dokazivati da je upravo vaš bolji od ostalih. Tu, zapravo, počinje "brending".
Prvi korak pri tome jeste uveravanje potrošača da je vaš brend drugačiji od ostalih, i to zato što je - bolji. Čak i da u tome uspete, posle izvesnog vremena, međutim, dolazi do izjednačavanja, jer ni konkurencija ne sedi skrštenih ruku, već unapređuje svoje proizvode, jer zna da drugačije ne može opstati na tržištu...
http://www.ekonomist.co.yu/magazin/em133/med/med3.htm

kompanija mora stalno raditi na brendingu inace ce je 'pojesti' konkurencija.

however, mozda se u vasem kontekstu branding event moze prevesti i kao promotivni dogadjaj.





Mirela Tankovic, CoreCHI™
United States
Local time: 10:13
Works in field
Native speaker of: Native in BosnianBosnian
PRO pts in category: 7
Grading comment
U doba kada sam ja studirala i učila marketing govorili smo o robnim markama, a ne brendovima, pa mi potonji izraz nikako ne leži. Vaši naknadni citati dosta objašnjavaju, ali mislim da je u mom slučaju ipak najprikladniji odabrani predlog.
Login to enter a peer comment (or grade)



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