astroturfing

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17:57 Sep 23, 2009

English to Serbian translations [PRO]
Social Sciences - Government / Politics
Additional field(s): Advertising / Public Relations, Journalism

English term or phrase: astroturfing

Definition from Mousetrap Media Ltd:
A term used to describe fake grassroots support on websites and in blog comments. A method most usually employed by the public relations and advertising industry and political groups.

Example sentence(s):

Remember, when the grassroots are being led by the elite it's not "astroturfing": it's community organizing. The Jawa Report
What companies rarely realize, however, is that astroturfing is a myth, one which I've never heard of working to do anything except unravel companies’ reputations. Ryan Block
While the term astroturfing goes back to the mid-1980s, the practice began many more years ago. Guardian News and Media Limited

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RominaZ

Argentina

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astroturfing

Gordana Katic

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astroturfing

Definition from Interparlamentarna unija:
Astroturfing - korićenje elektronske pošte za nediskriminatorno lobiranje ili propagandu.

Example sentence(s):

Industrija odnosa s javnošću prisvojila je mnoge tehnike demokratije i aktivizma, konkretno, tehnike ubeđivanja i lobiranja. Ona koristi instrumente demokratije, često s ciljem da potkopa demokratske pokrete. U nekim aspektima su tehnike lobiranja i usavršili. Proučavali su tehnike lokalnog samoorganizivanja koje su razvili aktivisti šezdesetih godina i izgradili ono što se u PR industriji danas naziva “astroturf” organizovanjem - gde “astroturf” znači lažno “samoorganizovanje” (grassroots). Preuzeli su tehnike lokalnog samoorganizovanja i dodali neke skupe tehnologije iz poslovnog sveta, baze podataka, baze telefonskih brojeva, i slične stvari, kojima dopunjavaju tradicionalne metode koje su razvili aktivisti. Tako PR firme koriste tehnike koje koriste i aktivisti, ali usavršene i poboljšane. S druge strane, verujem i da aktivisti koji se bore protiv dominacije korporacija mogu učiti od PR industrije i koristiti njene tehničke inovacije, baze podataka i slično, i tako poboljšati sopstvene organizacione tehnike. Mnogo možemo naučiti od PR industrije, i pored toga što u isto vreme moramo napadati neke njene ciljeve. - World-Information.Org
Između ostalog, ovaj izveštaj je utvrdio sledeće probleme: pojava povremenih naleta velikog broja e-poruka kada se razmatraju neka sporna pitanja koja uzdrmaju savest javnosti i koji kasnije ne jenjavaju, ogroman porast pošte koja dolazi od korespondenata izvan poslanikove izborne jedinice, organizacije koje koriste elektronsku poštu za nediskriminatorno lobiranje ili propagandu (eng. astroturfing), očekivanje momentalnog odgovora s obzirom na brzinu sredstava komunikacije, ograničeni budžeti kancelarija za rešavanje ovakvog opterećenja - Interparlamentarna unija
Astroturfing - kompanija plaća ljudima da postuju pozitivne komentare na forumima i blogovima, bez da se predstave da ih dotična firma plaća. - Itdogadjaji

Gordana Katic
Serbia
Native speaker of:

Serbian

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