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surge pricing

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00:54 Sep 7, 2020
English to Slovak translations [PRO]
Bus/Financial - Economics
Additional field(s): Business/Commerce (general), Economics, Finance (general), Marketing / Market Research, Social Science, Sociology, Ethics, etc.
English term or phrase: surge pricing
Definition from TapRun.com:
A strategy that increases prices as demand increases and decreases prices as demand shrinks. Energy companies often use this strategy, as the cost of electricity will vary over the course of a day.

Example sentence(s):
  • Apart from the cab industry and the food delivery industry there are other industries which are naturally suited to applying surge pricing in order to alter consumer and service provider behavior. Medium
  • Concerts and sporting events are obvious candidates for surge pricing because they involve large groups of people trying to leave the same place at the same time, which could easily overwhelm the supply of available drivers. But there are also examples of more geographically diffuse surge pricing events, often coinciding with holidays or inclement weather. Todd W. Schneider
  • In fact, surge pricing effectively makes the peak period more attractive for that subset, as there is likely to be less congestion when price-sensitive shoppers shift to off-peak periods. Anderson School of Management
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Question posted on behalf of translation team:
GBK economics and finances specialistsGBK economics and finances specialists


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Summary of translations provided
5dynamická tvorba cien
Denisa Altdorfferová-Sedef


  

Translations offered


3 days 9 hrs   confidence: Answerer confidence 5/5
dynamická tvorba cien


Definition from VYSOKÁ ŠKOLA HOTELOVÁ V PRAZE 8:
Dynamická tvorba cien je založená na zmenách
a aktualizácií cien v reálnom čase podľa momentálneho stavu dopytu a ponuky

Example sentence(s):
  • <b>Dynamická tvorba cien</b> teda zohľadňuje rôzne faktory, ktoré môžu ovplyvňovať cenu za hotelové a ubytovacie služby, pričom ide konkrétne o nasledovné faktory: - profil hosťa, ktorý obsahuje jednotlivé charakteristiky hosťa, ktoré pomáhajú pri segmentácií zákazníkov, - poloha ubytovacieho zariadenia, ktorá v sebe zahŕňa úroveň dostupnosti, vzdialenosť od centra, či rôznych významných destinácií, obchodných zón a podobne, - obdobie pobytu a včasnosť rezervácie, pričom je zrejmé, že v prípade letných dovolenkových destinácií, budú ceny počas letnej sezóny určite vyššie ako mimo sezóny, a v prípade zimných dovolenkových destinácií budú zase ceny ubytovacích služieb vyššie v zime ako v lete. Tiež je možné predpokladať, že v prípade včasnej rezervácie bude ceny za ubytovanie o niečo nižšia ako v prípade, že zákazník vykoná rezerváciu na poslednú chvíľu, - VYSOKÁ ŠKOLA HOTELOVÁ V PRAZE 8  
  • Martin Rösler z VKF Renzel ČR následne predvedie, že <b>dynamická tvorba cien</b> dnes už nemusí byť len konkurenčnou výhodou pre e-shopy, ale je možné ju implementovať aj v kamenných predajniach. - RETAILmagazin.sk  
  • Prečo je <b>dynamická tvorba cien vypnutá, keď sú oblasti postihnuté katastrofami alebo inými núdzovými situáciami?</b> - Airbnb  

Explanation:
Synonyms: inteligentná cenotvorba
Denisa Altdorfferová-Sedef
France
Native speaker of: Native in SlovakSlovak
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