USP
Spanish translation: Unique Selling Proposition (Propuesta de venta única)
| GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
|---|---|---|---|---|---|---|
|
| 11:40 Jul 17, 2003 |
| English to Spanish translations [PRO] Marketing - Marketing / Market Research / Marketing | |||||||
|---|---|---|---|---|---|---|---|
|
| ||||||
|  Selected response from: Patricia Baldwin United States Local time: 13:36 | ||||||
Grading comment
| |||||||
| Summary of answers provided | ||||
|---|---|---|---|---|
| 5 +3 | valor exclusivo |
| ||
| 3 +1 | argumento de venta específico |
| ||
| 4 | Propuesta Única de Venta |
| ||
| 4 | USP |
|
Answers
11 mins confidence: 
peer agreement (net): +1
peer agreement (net): +1| usp argumento de venta específico Explanation: At least, that's how the site below translates it. USP stands for "unique selling point", which is a marketing term for that something that sets your product apart from its competitors, what makes it different from the rest. Reference: http://www.imageandart.com/tutoriales/estilo/gran_consumo.ht... |
| |
| Login to enter a peer comment (or grade) | ||
20 mins confidence: peer agreement (net): +3
peer agreement (net): +3valor exclusivo Explanation: propuesta de venta única unique selling proposition -------------------------------------------------- Note added at 2003-07-17 12:06:04 (GMT) -------------------------------------------------- propuesta de venta exclusiva USP UNIQUE SELLING PROPOSITION concept developed by Rosser reeves, on e of the founders of Ted Bates advertising agency, which says that advertizing must offer the consumer a logical reason for buying a product that separates the product from its competitiors. -------------------------------------------------- Note added at 2003-07-17 12:17:46 (GMT) -------------------------------------------------- Harvard Business Guide glossaries, B.A. Toffler. USP According to this concept, all successful advertising campaigns are based on a product`s unique selling proposition. There are three basic tenets to the concept: 1- each advertisement or commercial must offer a special benefit to the consumer; 2-the benefit must be unique to the advertised brand (something the competititon does not offer); and 3- the benefit must be strong enough to pull customers toward the brand. Extracts from my Simultaneous Interpretation work for Marketing specialists workshops at a Marketing congress in Buenos Aires, 1999 -------------------------------------------------- Note added at 2003-07-17 12:20:06 (GMT) -------------------------------------------------- options I hope will help, Good Luck, JCD |
| |
Grading comment
| ||
