Mind space share
Spanish translation: Asociaciòn de Marca
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| 04:00 Jul 18, 2003 |
| English to Spanish translations [PRO] Marketing - Marketing / Market Research / Marketing | |||||||
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|  Selected response from: Patricia Baldwin United States Local time: 17:00 | ||||||
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| 5 +2 | Asociaciòn de Marca |
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| 4 | presencia en el subconsciente / presencia en la mente |
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Answers
4 hrs confidence: 
presencia en el subconsciente / presencia en la mente Explanation: hola inés esta frase hay que leerla como "share of mind space". como tal, sí existen ejemplos gugelianos. intuyo (que no puedo aseverarlo) que "share" tendría el sentido de "acción o participación" en castellano. por tanto podría ser la capacidad de un producto/campaña/imagen de marca etc. para formar parte del subconsciente del individuo. exáctamete cómo expresar esto en nuestro idioma, no estoy seguro - la mía es sólo una sugerencia. suerte y sonrisas, álvaro adjunto los poquitos ejemplos que hallé. el último creo que es el más ilustrativo del tema: Oligopoly Watch - [ Traduzca esta página ] ... once, but again and again. For most companies, however, winning a commanding share of mind space is an elusive dream. Why is it so ... www.oligopolywatch.com/2003/05/22.html - 19k - 16 Jul 2003 - En caché - Páginas similares [PDF]A Conversation with Jim Botkin, President of InterClass Formato de archivo: PDF/Adobe Acrobat - Versión en HTML ... There is an intellectual competition going on for "a share of mind space." Any of us can hold in our heads only one, two or three of these things at once. ... www.progressivepractices.com/articles/ Botkin_Excerpt_Cons_3.pdf - Páginas similares Literati Club - Focus on Knowledge Management - [ Traduzca esta página ] ... There is an intellectual competition going on for "a share of mind space". Any of us can hold in our heads only one, two or three of these things at once. ... operatix.emerald-library.com/vl=1/cl=2/nw=1/rpsv/ literaticlub/community/knowledge/interview2.htm - 62k - En caché - Páginas similares Sharekhan.com - [ Traduzca esta página ] ... We will strive to gain higher share of mind space through proactive marketing and promotional strategies in the profitable value added product segments. ... www.sharekhan.com/Sharekhan/DirectorsReport/ 0,2041,SElOREFMQ08=,00.html - 95k -------------------------------------------------- Note added at 2003-07-18 08:23:51 (GMT) -------------------------------------------------- he ido a esa referencia por si había más detalles. sólo hay algo aprovechable, por contexto, en el resto del párrafo: Our focus on value added products will continue even in the long term. We remain committed to transform ourselves from being a `supplier of metal^ to a `service and solutions provider^ to our customers. We will therefore sharpen our focus on adoption of customer centric, proactive market development strategies and ensure delivery of superior value to our customers. We will strive to gain higher share of mind space through proactive marketing and promotional strategies in the profitable value added product segments. Se me ocurre que quizá podrías decir \"participación en el subconsciente\" (por hacer mejor uso del \"share\") o más sencillamente \"formar parte del subconsciente\". auqnue sea algo arriesgado traducir \"mind\" por \"subconsciente\", creo que realmente es de lo que se estaría hablando, según mi \'teor\'ia\', claro. |
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19 hrs confidence: peer agreement (net): +2
peer agreement (net): +2Asociaciòn de Marca Explanation: Asociaciòn de Marca -------------------------------------------------- Note added at 2003-07-19 00:04:25 (GMT) -------------------------------------------------- As Alvaro very well fashioned, Share of mind -mind space share- is Brand Association. Degree to which a particular brand is associated with the general product category in the mind of the consumer (share of mind). Often a consumer wil ask for a product by the specific brand name rather than the general name -for example, a person wanting facial tissues may ask for Kleenex. When this happens, the consumer is making a brand assciation. Extracts from UBA University and Levy Marketing Brand Marketing Seminars that I was lucky enough to translate from Spanish into English. -------------------------------------------------- Note added at 2003-07-19 00:05:33 (GMT) -------------------------------------------------- Espero que te sirva, Inès. Mucha suerte con tu traducciòn-. |
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