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cost-per-click

Spanish translation: coste por clic (CPC)

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14:54 Apr 4, 2020
English to Spanish translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, IT (Information Technology), Internet, e-Commerce, Marketing / Market Research
English term or phrase: cost-per-click
Definition from WordStream:
Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns.

Example sentence(s):
  • PPC and CPC are often used interchangeable within the advertising community, however generally speaking PPC is used to describe the type of advertising program you are running. CPC, which stands for cost-per-click, is usually used in communicating what you are actually paying per click within your advertising program. To use appropriately in discussion you may say, "We want to run a PPC Advertising Campaign with Google and we want to average our CPC at $0.75." The CPC cost is set by a Bidding process. SwissMadeMarketing
  • More often than not, cost per click is a big pain point that gets PPC advertisers worried. Neil Patel
  • There are a lot of different elements that go into a successful PPC account, but few things are more frustrating than setting up your account only to have your clicks limited by a high cost per click (CPC). Portent
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Spanish translation:coste por clic (CPC)
Definition:
«El coste por clic es un método de pago de anuncios online en el que solamente se paga cuando el usuario hace clic sobre el anuncio o banner».
Selected response from:

Lucía López Otal (X)
Spain
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
5 +4coste por clic (CPC)
Lucía López Otal (X)


  

Translations offered


1 hr   confidence: Answerer confidence 5/5 peer agreement (net): +4
coste por clic (CPC)


Definition from Inbound Cycle:
«El coste por clic es un método de pago de anuncios online en el que solamente se paga cuando el usuario hace clic sobre el anuncio o banner».

Example sentence(s):
  • «Con las pujas de coste por clic (CPC), solo pagará por cada clic en sus anuncios». - Google Ads  
  • «Una empresa de alquiler de coches realiza una campaña específica de anuncios para dispositivos móviles con posibilidad de realizar llamadas. La campaña, que se anuncia para usuarios que estén en un radio de 20 km de distancia del aeropuerto de Madrid, ha mostrado los anuncios 500 veces, se han realizado 20 clics y la empresa ha recibido 15 llamadas. El coste por clic es de 0,50 €, por lo tanto, al recibir 20 clics, el coste total será el siguiente: 0,50 € x 20 = 10 €». - Human Level  
  • «Es importante recordar que la metodología de los coste por clic consiste en un sistema de pujas. La campaña comienza con la creación de ciertos anuncios de texto, elección de las palabras claves, y la toma de decisión de cuánto se quiere pagar por visitante cualificado». - Wikipedia (ES)  
Lucía López Otal (X)
Spain
Local time: 17:27
Native speaker of: Spanish
PRO pts in category: 4

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Beatriz Ramírez de Haro
6 hrs
  -> ¡Gracias, Beatriz!
Yes  Irene Gutiérrez
1 day 20 hrs
  -> ¡Gracias, Irene!
Yes  Nelly Alejandra Alister: https://www.inboundcycle.com/diccionario-marketing-online/co...
2 days 12 hrs
  -> ¡Gracias, Nelly!
Yes  Judith Payro
3 days 4 hrs
  -> ¡Gracias, Judith!
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