This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. English to Swedish
  3. Advertising / Public Relations

preheader

Swedish translation: preheader

15:04 Sep 6, 2017
English to Swedish translations [PRO]
Marketing - Advertising / Public Relations / email communications
English term or phrase: preheader
This refers to the info in the space that comes after the subject line in an email. It seems to mainly be kept in English in the marketing sphere, but I'd like the Swedish word if there is one.
ME Translations
Sweden
Local time: 19:35
Swedish translation:preheader
Explanation:
It could be "andra ämnesrad".
This means "secondary subjectline".

But it would be more of a description than an actual word for it.

Please see the links i have attached, they and a lot of other sites talking about the preheader, translates all the names for subject and so forth, but not the preheader.

I would use preheader.

--------------------------------------------------
Note added at 11 minuter (2017-09-06 15:15:53 GMT)
--------------------------------------------------

Of course it depends on the type of content. If you f.ex. are translating an email-application. Why not use on of the following:

"sekundär ämnesrad" = "secondary subjectline"
"andra ämnesrad" = also "secondary subjectline", but not as definitive as "sekundär ämnesrad".

If you had to go with a Swedish word, "sekundär ämnesrad" would be a good choice.
Selected response from:

🏆Patrik Högkvist
Sweden
Local time: 19:35
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
4preheader
🏆Patrik Högkvist


  

Answers


7 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
preheader


Explanation:
It could be "andra ämnesrad".
This means "secondary subjectline".

But it would be more of a description than an actual word for it.

Please see the links i have attached, they and a lot of other sites talking about the preheader, translates all the names for subject and so forth, but not the preheader.

I would use preheader.

--------------------------------------------------
Note added at 11 minuter (2017-09-06 15:15:53 GMT)
--------------------------------------------------

Of course it depends on the type of content. If you f.ex. are translating an email-application. Why not use on of the following:

"sekundär ämnesrad" = "secondary subjectline"
"andra ämnesrad" = also "secondary subjectline", but not as definitive as "sekundär ämnesrad".

If you had to go with a Swedish word, "sekundär ämnesrad" would be a good choice.


    Reference: http://www.apsis.se/blogg/din-preheader-ar-den-bra
    https://conversionista.se/pre-header-nyhetsbrev/
🏆Patrik Högkvist
Sweden
Local time: 19:35
Works in field
Native speaker of: Native in SwedishSwedish
PRO pts in category: 4
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search