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BATNA

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00:55 Jul 1, 2020
English to Swedish translations [PRO]
Bus/Financial - Business/Commerce (general)
Additional field(s): Business/Commerce (general), Economics, Finance (general), Marketing / Market Research
English term or phrase: BATNA
Definition from TapRun.com:
Acronym for 'best alternative to negotiated agreement.' It is the next-most desirable choice a potential customer has with respect to your offering. The more alluring the BATNA, the lower your pricing power becomes. Note that 'doing nothing' can be a BATNA.

Example sentence(s):
  • BATNA is often used in negotiation tactics and should always be considered before a negotiation takes place. It is never wise to enter into a serious negotiation without knowing your BATNA. Corporate Finance Institute
  • The power of your BATNA affords you the leverage to ask for more. If you don’t get what you’re looking for, then you can turn to your best alternative. A strong BATNA is like a warm, fuzzy insurance policy. A strong alternative provides you with two possibilities. Either you reach an agreement with more favorable terms, or you simply say “no deal,” because you have a good alternative plan. Negotiation Experts
  • This type of BATNA asymmetry can occur in several varieties (e.g., no BATNA vs. strong BATNA, or deals where the incentives on each side are completely different). A negotiator’s BATNA-based power in these situations is virtually meaningless as would be any corresponding strategy based on the same. Harvard Business Review
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Question posted on behalf of translation team:
GBK economics and finances specialistsGBK economics and finances specialists


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Summary of translations provided
4Bästa Alternativ Till En Förhandlingslösning (BATEF)
Anna Sigurdsson


  

Translations offered


8 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Bästa Alternativ Till En Förhandlingslösning (BATEF)


Definition from "Vägen till ja" av Fisher & Ury:
"BATEF" är en förkortning av "Bästa Alternativ Till En Förhandlingslösning" och syftar till en parts andra alternativ till en överenskommelse när en konflikt uppstår under en förhandling.

Example sentence(s):
  • Fisher och Ury råder oss också till att tänka över hur vi kan förbättra vårt BATEF, d.v.s. utveckla det vidare från den utgångspunkt vi hade när vi tänkte ut den. - University of Gothenburg  
  • Om parterna saknar förhandlingsutrymme strandar förhandlingen och för detta behövs det s.k. BATEF. - EFFSO Tools  
  • Många tror att förmågan att pressa den andra parten och ge dem problem eller att tåla motsvarande för egen räkning är det som ger förhandlingsmakt. Din förmåga att lämna förhandlingen till ett fördelaktigt BATEF är ofta viktigare. - Sanoma Utbildning  
Anna Sigurdsson
Germany
Local time: 16:41
Native speaker of: Swedish
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