...has become the cheese in a dozen bait-and-switch operations.

Swedish translation: A dishonest trick

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:...has become the cheese in a dozen bait-and-switch operations.
Swedish translation:A dishonest trick
Entered by: Claes (X)

00:27 Oct 2, 2005
English to Swedish translations [PRO]
Slang / Just explain (in English) what it means
English term or phrase: ...has become the cheese in a dozen bait-and-switch operations.
The writer refers to marketing methods which he doesn't approve of.
Claes (X)
Philippines
Local time: 03:12
A dishonest trick
Explanation:
Bait-and-switch describes a trick where the victim accepts an offer only to discover that what is being offered is actually something else.
This phrase can apply almost anywhere, not just in sales.
A classic bait-and-switch would be: "Cars available at half price!! (while stocks last)".
When you get to the showroom you discover all the "half-price" cars have been "sold", however there are plenty of much more expensive models available.
The word cheese implies the bait you put in a mouse trap.
Selected response from:

Prisma
Grading comment
Thanks. Now i understand.
4 KudoZ points were awarded for this answer



Summary of answers provided
3A dishonest trick
Prisma


  

Answers


7 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
A dishonest trick


Explanation:
Bait-and-switch describes a trick where the victim accepts an offer only to discover that what is being offered is actually something else.
This phrase can apply almost anywhere, not just in sales.
A classic bait-and-switch would be: "Cars available at half price!! (while stocks last)".
When you get to the showroom you discover all the "half-price" cars have been "sold", however there are plenty of much more expensive models available.
The word cheese implies the bait you put in a mouse trap.



    Reference: http://www.google.com/search?hl=en&q=define%3Abait+and+switc...
Prisma
PRO pts in category: 8
Grading comment
Thanks. Now i understand.
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