cool hunter

Ukrainian translation: кулхантинг

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00:55 Jan 20, 2021
English to Ukrainian translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Business/Commerce (general), Textiles / Clothing / Fashion
English term or phrase: cool hunter
Definition from Collins Dictionary:
a person who is employed to identify future trends, esp in fashion or the media

Example sentence(s):
  • Cool hunters are usually interested in getting what their target audience has to say, and that is why they use an invisible group to do the recordings. Cooling hunting allows marketers to interact with their target audience and are very keen in terms of their opinion. Usecart
  • Cool hunters utilise both overt methodologies such as focus groups, and covert methods such as entering a chat room posing as a member of the target market. Market Research World
  • The irony of the cool hunter is that, by their very existence, the more the cool hunters do their job, the more their job is necessary. The more they do their job, the more they create these hidden pockets of coolness that require discovery and interpretation. Frontline
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


This question is closed

Ukrainian translation:кулхантинг
Definition:
Кулхантинг – пошук нових трендів і стилів
Selected response from:

Vladyslav Golovaty
Ukraine
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
5 +2кулхантинг
Vladyslav Golovaty


  

Translations offered


4 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +2
кулхантинг


Definition from hduht.edu.ua:
Кулхантинг – пошук нових трендів і стилів

Example sentence(s):
  • Завдання фахівців з кулхантингу – знайти нові стилі у повсякденному житті - elartu.tntu.edu.ua  
  • Трендвотчінг ... Трендхантинг (кулхантинг) — (від англ. trend — тенденція; англ. cool — чудовий, крутий; англ. hunting — полювання) означає «полювання за тенденціями» - uk.wikipedia.org  

Explanation:


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Note added at 3 days 5 hrs (2021-01-23 06:03:51 GMT) Post-grading
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Дякую!
Vladyslav Golovaty
Ukraine
Local time: 11:34
Native speaker of: Native in EnglishEnglish, Native in RussianRussian
PRO pts in category: 28

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Nataliia Gorina: Кулхантер
1 day 12 hrs
  -> Звичайно, Наталіє, щиро дякую!

Yes  Lesia Kutsenko
1 day 13 hrs
  -> Щиро дякую, Лесю!
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