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This question was closed without grading. Reason: Other
English language (monolingual) [PRO] Marketing - Aerospace / Aviation / Space / advertising slogan
English term or phrase:IT'S A GOGGLE FOGGER!
I have this phrase written on my shaving cream's tube. I believe, it has to do with aviation, since it is advertised like a shaving cream for a 'smooth take- offs and landings'. Is it some kind of things that make your goggles foggy or what? Google says goggle fogger has to do with beer. Is there any connection? Thanks!
How flexible can English be when it comes to all sorts of meanings and interpretation. I can hardly think of any such liberty in Russian. A phraze is a phraze and it means nearly what it reads or does not mean anything in Russian (at least NOW it seems to me so). I think with this one it is the case with English. And also nearly 95% of people confused the word goggle with google. Maybe, we have to try to ask Kiehls now...
>except the area I put the shaving cream on. No fog at all. What you are doing is using the soap in the shaving cream to clean (remove) the film on the mirror. Try it with bar soap - also - it will work fine.
How to keep your bathroom mirror fog-free! - The Creek Line ... www.creeklinehouse.com/.../how-to-keep-your-bathroom-... 04/12/2013 - How to keep your bathroom mirrors from fogging up, using just one little item that ... on this little tip for defogging bathroom mirrors and I thought how neat it ... Then I took a bar of soap and rubbed it onto a section of the mirror.
Funnily enough (and just to complicate things even further), there is some anecdotal evidence that this stuff actually works quite well as a de-fogger/anti-fogger!
Does anyone have an EFFECTIVE anti-fog solution? I have contacts, but I really don't like to wear them more than 4 or 5 hours. If I could wear my prescription sunglasses for a hike that would be much better / comfortable. ... I just tried a little experiment.
I spread shaving cream in a circular area on my mirror, and then wiped it off. After starting the shower with the door closed for 15 minutes, I noticed the entire mirror was fogged up, except the area I put the shaving cream on. No fog at all. ... Ok - so here is what I found.
Shaving cream would no doubt obscure goggles, if applied to them; I don't think it would actually fog them, strictly speaking (depending, of course, on what you mean by "fog").
But I would have thought that an aviator with any sense would remove his goggles before shaving.
I think we have to accept that any combination of shaving cream and goggle-fogging is beyond the bounds of common experience, if taken literally.
I do agree that there are many possible layers of meaning here, especially when you look at the term almost in isolation as we did initially. However, in the context of the full product description and the way these products are advertised in general, I personally fail to see any suggestion at all of anything along the lines of the beer goggles idea (having said that, I am an advertiser's nightmare, constantly having to have adverts explained to me!). Even if we accept the adventure/flying advertising concept, goggle fogger is still an odd term to use - my immediate reaction would be that a goggle fogger is something bad (perhaps because I am a fanatical swimmer?). PS Here is another EXTREMELY tongue-in-cheek use of the term as an album title with explanation from the artist: The word "gogglefogger" was used by the flying aces of the First World War. When engaged in dogfights, they often played loud music from the 8 track player in the cockpit of their biplanes (this was before mp3s!). When the music was really, really good, it would fog up their goggles and send them to their deaths. http://www.cduniverse.com/productinfo.asp?pid=7130936&style=...
Alison, you may very well be right about what they wanted to say, but what the majority of us have interpreted is the way it sounds in 2014. I this was client I think we would have to point that out to them, although I'm not saying that they'd be at all unhappy with this double entendre. :o)
The beer goggles idea was only because the asker suggested where this might come from - nothing to do with the product in question! :o)
In my view, this is all about the experience of using this shaving product rather than how attractive you will look afterwards. Please see reference comment below for some background.
Woodstock (X)
Germany
I found the Ur-source, which has nothing
12:31 Jun 16, 2014
to do with beer, but is one product from a line of men's products with aviation themes (for whatever reason) made by a German company: http://www.kiehls.de/maenner/rasur - Now maybe you can do something with it yourself - I need to get back to work! :-)
By recognizible I meant it is catchy from some other source, like a film, a book character or anything else. Because the Google leads you to a picture of a beer with some kind of character wearing aviation goggles. Now I see it has nothing to do with aviation even. Thank you for the explanation, it was meant just to quench my thirst for the unknown, I am not working for Kiehl's.
It's frankly silly, but that doesn't mean it doesn't work. The whole aviation theme, apparently based on a weak pun ("take off"), is itself very silly. The goggle fogging idea is very forced. But that's part of what makes it amusing. What the advertiser wants is to attract your attention and get you to remember it, and they've probably succeeded.
Woodstock (X)
Germany
@kirobite
12:21 Jun 16, 2014
Recognizable to whom? What do you need it for? I don't think the phrase "goggle fogger" would make sense by itself (at least not in American English, can't say about British English). As already made clear, the whole text is based on imagery, and hard to translate, if not impossible, depending on the language you are working in. I don't think it's realistic to speculate without further information about the point of this exercise. At first I thought it was just to satisfy your own curiosity.
I'd say not really: witness the replies you've been getting from native speakers. You have to think about it. Maybe it's intended for people who've heard of the beer (which I hadn't).
I think you start by saying to yourself that it must mean the product is great in some way. The explanation mark suggests hyperbole. If you wear glasses, they supposedly steam up if you get excited, especially if you see somebody attractive, just as they do when you get hot; it's hyperbole and is meant to be amusing. Transferring it to goggles fits the aviation theme and also produces a slogan with a striking and amusing rich assonance: goggle fogger. It's catchy.
That stuff had better be good for that price! @airmailrpl - The shaving cream does NOT fog up the goggles - that is a misinterpretation and misleading to readers who don't know better. Please see my disagree in response to English nativespeaker Madleen below.
Yes, thank you ! It has become clearer now. But the question is, is this phrase recognizible? IT'S A GOGGLE FOGGER! And you immediately understand it is abut to blurr the view of others and make you more attractive, or it is just that this slogan is individual?
Woodstock (X)
Germany
In this case "take-offs" and "landings"
10:34 Jun 16, 2014
have nothing to do with aviation, but are metaphorically about what a smashing success you will be with the person/people you want to attract, either romantically or ... otherwise, as a result of your fabulously clean shave. The "goggles" image also exploits the aviation angle. This is quite a complex play on words and images in English - difficult for non-nativespeakers to get.
Explanation: When you use tight-fitting goggles they often fog up, i.e. condensation builds up on the inside and you can't see clearly.
The reference to do with beer is about "beer goggles" the mythical and invisible "rose coloured spectacles" you put on when you have drunk too much alcohol which makes (and please excuse me here) even really ugly people seem extremely attractive. ;o)
Just imagine what you could wake up next to if even your beer goggles fogged up!! ;o)
HTH,
C.
-------------------------------------------------- Note added at 24 mins (2014-06-16 09:15:52 GMT) --------------------------------------------------
We need a bit more info as to why this should be a good thing, unless it's so fantastic that your close shave is so exciting it gets the girls a little hot under the collar and their goggles fog up, meaning you suddenly become super attractive. :o)
-------------------------------------------------- Note added at 28 mins (2014-06-16 09:20:06 GMT) --------------------------------------------------
OK, now I've found the ad. All incredibly tongue in cheek. It definitely means you'll steam up people's goggles/glasses because you're so hot! ;o) Although in this case it is somewhat ambiguous as to whether those people will be be pretty girls or attractive young airmen... ;oP
Chris Ellison Spain Local time: 23:04 Works in field Native speaker of: English
peer agreement (net): +4
