13:47 Jul 9, 2018 |
English language (monolingual) [PRO] Business/Commerce (general) | |||||||
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| Selected response from: Terry Richards France Local time: 15:02 | ||||||
Grading comment
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SUMMARY OF ALL EXPLANATIONS PROVIDED | ||||
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4 | Offering deals on their phone plans |
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4 | see explanation |
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Offering deals on their phone plans Explanation: I don't think it is as complex as combining data from store owners and the public. The "deal" is simply for those who have phone plans with AT&T. This is because the scale and margin of profit would be much higher than the first scenario described there where they approach store owners - that has higher sale cost for AT&T. Also - they only have "transmission cost"deal with customers on phone plans, not with store owners. Aggregating big data is a very profitable business... While this offer is to customers on phone plans - in return for permission to mine their traffic data, they would also later make money from selling the data reports to business owners. Privacy has become a big thing and now the permissions have to be explicit, and if a customer was able to prove that they use their data against their will they can sue - but that would be nearly impossible to prove... https://www.ey.com/Publication/vwLUAssets/EY_-_Big_data:_changing_the_way_businesses_operate/%24FILE/EY-Insights-on-GRC-Big-data.pdf |
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2 hrs confidence:
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