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marketing lockup

English translation: set combination of wordmarks, brandmarks, and lettermarks “locked together” as a lockup

12:30 Mar 6, 2019
English language (monolingual) [PRO]
Bus/Financial - Marketing / Market Research
English term or phrase: marketing lockup
"The marketing lockup provides a consistent and easily identifiable mark for the university to be used on all marketing materials, both on screen and in print."

See: https://brand.iu.edu/design/logos-lockups/marketing-lockups....
Bart kLofik
Selected answer:set combination of wordmarks, brandmarks, and lettermarks “locked together” as a lockup
Explanation:
Logo lockup

While a wordmarks, brandmarks, and lettermarks can operate separately, they can also appear “locked together” as a lockup. This is the exact arrangement of the individual pieces to create a new whole. Lockups can also be made from a main logo and a department name or a logo and slogan.

Businesses often use a lockup, sometimes called a combination logo, as their primary identifying mark. The trick is to find the best combination of visual appeal and clear communication while meeting the restrictions of any specific application.

Wordmark logo

A wordmark is the custom design of a brand name. It includes the exact typeface, color, letter spacing, and arrangement of a word. The whole design is wrapped up in the typography, the nuanced handling of the letters only without additional symbols or graphics. Wordmarks can also be called logotypes, emphasis on type.

The benefit of a wordmark is that it features the full name of your company or organization so it cultivates clear brand recognition. This can be especially important for small businesses and nonprofit organizations that haven’t yet built a large following. But using a wordmark as your primary logo can be difficult if you have a particularly long or difficult to pronounce business name.
wordmark logo design Instagram Jeep Virgin Kettle Fire Creative logo terminology Logo Terminology: Wordmark, Brandmark, Lettermark, Lockup wordmarks
Brandmark logo

A brandmark is a symbol that represents a brand without the accompanying name. The world’s most recognizable companies use brandmarks because they’re so well-known that a symbol is sufficient. You don’t need to read a company name of the back of your Mac to know it’s an Apple product. That oh-so-sleek nibbled fruit tells you all you need to know.

Brandmarks, also called iconic logos or logomarks, are useful for small business, too. Sometimes space just isn’t available for your full wordmark. Brandmarks are also useful for internal communications or when you want to be subtler with your branding. Many companies use a brandmark as one part of a greater logo family.
brandmark logo design Shell Target Twitter Kettle Fire Creative logo terminology Logo Terminology: Wordmark, Brandmark, Lettermark, Lockup brandmarks
Lettermark logo

A lettermark is like a logo’s monogram. It’s the design of a brand’s initials only. Sports teams often use lettermarks as part of their greater branding systems. Think of the Yankees and the classic NY on their hats. Universities are referred to by their initials more often than their full names, so these institutions also need a recognizable lettermark.

A lettermark can be useful if you have a long name or are more commonly known as an acronym. International House of Pancakes is quite a mouthful when you’re discussing where to grab stuffed French toast at 2 a.m. By using a lettermark logo, the 24-hour breakfast chain found a place in our hearts and bellies as IHOP. Most people don’t know HBO stands for “Home Box Office,” so it would be silly for the movie channel to use that full name in its primary logo.

https://kettlefirecreative.com/logo-terminology-wordmark-bra...
Selected response from:

Daryo
United Kingdom
Local time: 01:07
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



SUMMARY OF ALL EXPLANATIONS PROVIDED
5 +2set combination of wordmarks, brandmarks, and lettermarks “locked together” as a lockup
Daryo
5 -1Brand Guidelines
Klara Duka
4 -1Marketing logo/brand
Sina Salehi


Discussion entries: 3





  

Answers


15 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): -1
Marketing logo/brand


Explanation:
https://brand.iu.edu/design/logos-lockups/marketing-lockups....

--------------------------------------------------
Note added at 18 mins (2019-03-06 12:49:12 GMT)
--------------------------------------------------

In your own link, it is defined actually.

Sina Salehi
Germany
Local time: 02:07
Native speaker of: Native in Persian (Farsi)Persian (Farsi)

Peer comments on this answer (and responses from the answerer)
agree  philgoddard: It's not just the logo - it's a layout combining a logo with a product name and a brand message in fixed positions. I've never come across this, and I suspect even graphics specialists won't know it.
4 hrs
  -> Thanks!
disagree  Daryo: "brand" is a far wider concept than just any type of logo // "Marketing logo" is not necessarily a "lockup"//the link provided by Asker just gives one example, NOT any kind of explanation or definition of the concept.
6 hrs
disagree  Yvonne Gallagher: with Daryo
4 days
Login to enter a peer comment (or grade)

7 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +2
set combination of wordmarks, brandmarks, and lettermarks “locked together” as a lockup


Explanation:
Logo lockup

While a wordmarks, brandmarks, and lettermarks can operate separately, they can also appear “locked together” as a lockup. This is the exact arrangement of the individual pieces to create a new whole. Lockups can also be made from a main logo and a department name or a logo and slogan.

Businesses often use a lockup, sometimes called a combination logo, as their primary identifying mark. The trick is to find the best combination of visual appeal and clear communication while meeting the restrictions of any specific application.

Wordmark logo

A wordmark is the custom design of a brand name. It includes the exact typeface, color, letter spacing, and arrangement of a word. The whole design is wrapped up in the typography, the nuanced handling of the letters only without additional symbols or graphics. Wordmarks can also be called logotypes, emphasis on type.

The benefit of a wordmark is that it features the full name of your company or organization so it cultivates clear brand recognition. This can be especially important for small businesses and nonprofit organizations that haven’t yet built a large following. But using a wordmark as your primary logo can be difficult if you have a particularly long or difficult to pronounce business name.
wordmark logo design Instagram Jeep Virgin Kettle Fire Creative logo terminology Logo Terminology: Wordmark, Brandmark, Lettermark, Lockup wordmarks
Brandmark logo

A brandmark is a symbol that represents a brand without the accompanying name. The world’s most recognizable companies use brandmarks because they’re so well-known that a symbol is sufficient. You don’t need to read a company name of the back of your Mac to know it’s an Apple product. That oh-so-sleek nibbled fruit tells you all you need to know.

Brandmarks, also called iconic logos or logomarks, are useful for small business, too. Sometimes space just isn’t available for your full wordmark. Brandmarks are also useful for internal communications or when you want to be subtler with your branding. Many companies use a brandmark as one part of a greater logo family.
brandmark logo design Shell Target Twitter Kettle Fire Creative logo terminology Logo Terminology: Wordmark, Brandmark, Lettermark, Lockup brandmarks
Lettermark logo

A lettermark is like a logo’s monogram. It’s the design of a brand’s initials only. Sports teams often use lettermarks as part of their greater branding systems. Think of the Yankees and the classic NY on their hats. Universities are referred to by their initials more often than their full names, so these institutions also need a recognizable lettermark.

A lettermark can be useful if you have a long name or are more commonly known as an acronym. International House of Pancakes is quite a mouthful when you’re discussing where to grab stuffed French toast at 2 a.m. By using a lettermark logo, the 24-hour breakfast chain found a place in our hearts and bellies as IHOP. Most people don’t know HBO stands for “Home Box Office,” so it would be silly for the movie channel to use that full name in its primary logo.

https://kettlefirecreative.com/logo-terminology-wordmark-bra...

Daryo
United Kingdom
Local time: 01:07
Native speaker of: Native in SerbianSerbian, Native in FrenchFrench
PRO pts in category: 8
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
disagree  Sina Salehi: The asker's link is the best explanation.
9 mins
  -> you should tell that to the author of these **explanations**, but before check what is an example/a specific/individual occurrence and what is a general definition/explanation ... you may notice some differences between the two
agree  Yvonne Gallagher: yes, a set combination of various elements
4 days
  -> Thanks!
agree  Dragana Samardžijević
239 days
agree  Michael Confais (X)
264 days
Login to enter a peer comment (or grade)

9 hrs   confidence: Answerer confidence 5/5 peer agreement (net): -1
Brand Guidelines


Explanation:

Brand guidelines are a set of rules about how to represent a brand across channels and assets. Brand guidelines always include visual guidelines (logo usage, color palette, typography). They can also cover the company’s mission, brand voice, imagery, and more.

Staying consistent takes rules. Brand Guidelines is a shareable master document with a set of details and rules to ensure the consistent use of the brand.

Klara Duka
United States
Local time: 20:07
Specializes in field
Native speaker of: Native in AlbanianAlbanian

Peer comments on this answer (and responses from the answerer)
disagree  Daryo: it is very closely related to, but not the term to translate // having a "lockup" would only be one amongst many other elements of the brand guidelines
15 hrs
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