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affiches huit morceaux

English translation: 8-sheet posters

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:affiches huit morceaux
English translation:8-sheet posters
Entered by: Gordon Mackenzie

07:38 Jul 2, 2009
French to English translations [PRO]
Marketing - Advertising / Public Relations / From a film distribution agreement
French term or phrase: affiches huit morceaux
(b) Publicité d'exploitation
La publicité éditée à l'usage des exploitants et non prise en charge par eux : affiches, photographies, (à l'exception des **affiches huit morceaux** et des agrandissements couleurs qui font partie de la publicité de lancement) incombera au MANDATAIRE qui récupèrera ces dépenses comme l’ensemble des frais d’édition.
Gordon Mackenzie
Local time: 18:35
8-sheet posters
Explanation:
From my dim and distant memories of when I worked in a cinema, I believe we referred to 'paste-up' posters by the number of sheets involved; the sheets must presumably be of a standard size, though I never actually learnt what that is.


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Note added at 8 mins (2009-07-02 07:47:12 GMT)
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Certainly seems to get a quite large number of plausible Ghits, e;g.:

Production – 6' X 12' 8-Sheet Poster. Finishing. Panel size is 6'H X 12'W. Poster size is 5'H X 11'W. Full bleed background. 70lbs wet poster paper. ...

www.atwellmediaservices.com/ams-web/.../8sheet.pdf
Selected response from:

Tony M
France
Local time: 19:35
Grading comment
THank you for your help
4 KudoZ points were awarded for this answer



Summary of answers provided
2 +38-sheet posters
Tony M
Summary of reference entries provided
8-sheet poster
Sandra Petch

  

Answers


6 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5 peer agreement (net): +3
8-sheet posters


Explanation:
From my dim and distant memories of when I worked in a cinema, I believe we referred to 'paste-up' posters by the number of sheets involved; the sheets must presumably be of a standard size, though I never actually learnt what that is.


--------------------------------------------------
Note added at 8 mins (2009-07-02 07:47:12 GMT)
--------------------------------------------------

Certainly seems to get a quite large number of plausible Ghits, e;g.:

Production – 6' X 12' 8-Sheet Poster. Finishing. Panel size is 6'H X 12'W. Poster size is 5'H X 11'W. Full bleed background. 70lbs wet poster paper. ...

www.atwellmediaservices.com/ams-web/.../8sheet.pdf


Tony M
France
Local time: 19:35
Native speaker of: Native in EnglishEnglish
PRO pts in category: 71
Grading comment
THank you for your help

Peer comments on this answer (and responses from the answerer)
agree  Sandra Petch
5 mins
  -> Thanks, Sandra!
agree  Martin Cassell
10 mins
  -> Thanks, Martin!
agree  Colin Morley (X)
1 hr
  -> Thanks, Colin!
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Reference comments


11 mins
Reference: 8-sheet poster

Reference information:
http://www.key-ads.com/Education_8Sheet.html

8-Sheet Poster Panels | 30-Sheet Poster Panels | Bulletin 8-Sheet Poster Panels8-Sheet posters are located chiefly in commercial and industrial areas on primary and secondary arterial roads. They deliver exposure to both residents and to commuter traffic, with some pedestrian exposure. They provide coverage in some areas where the larger formats (Bulletins & 30-Sheets) may not be permitted. Like our Rotary Bulletins, 8-Sheets are rotated every sixty days to provide maximum market penetration.8-Sheets are used to provide general market coverage. Packaged buys can also be tailored for specific marketing goals: e.g., supermarket coverage, ethnic targeting, focus on certain demographic areas. 8-Sheets are typically purchased in GRP programs of different weights. Depending on campaign objectives, they are purchased from 2-12 month contracts. 8-Sheets provide the lowest cost per thousand of all the standard outdoor formats. Counties served:

Sandra Petch
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 12
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