intégrations

English translation: inserts

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:intégrations
English translation:inserts
Entered by: Sue Crocker

17:02 Aug 31, 2009
French to English translations [PRO]
Advertising / Public Relations / TV advertising
French term or phrase: intégrations
In the same promotional doc for a Canadian reality TV show. This expression is used to describe why advertisers would benefit from being associated with the show. The full sentence reads as follows:
XXX reality TV show est l’environnement idéal pour des ****intégrations******, incrustations graphiques, mentions en direct, placement de produit, concours interactif etc…qui seront directement au coeur du scénario de cette télé-réalité musicale tant attendue.

Just wondering if there is a specific term to use here. Any help would be greatly appreciated.
Sue Crocker
Canada
Local time: 20:08
inserts
Explanation:
S'il s'agit d'insertions publictaires.
Selected response from:

Euqinimod (X)
Local time: 00:38
Grading comment
thanks to all for your input
4 KudoZ points were awarded for this answer



Summary of answers provided
4integral text
axies
3inserts
Euqinimod (X)
3associations (made with products/services of advertiser)
MatthewLaSon
3virtual product placement
jaynedmoore


  

Answers


8 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
inserts


Explanation:
S'il s'agit d'insertions publictaires.

Euqinimod (X)
Local time: 00:38
Works in field
Native speaker of: Native in FrenchFrench
PRO pts in category: 11
Grading comment
thanks to all for your input
Notes to answerer
Asker: I do think that that is what is being referred to here. Thanks for your input.

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15 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
associations (made with products/services of advertiser)


Explanation:
Hello,

The show will allow the consumer to connect the show with the product or service being advertised around the show (make an association).

I hope this helps.

MatthewLaSon
Local time: 18:38
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 24
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19 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
virtual product placement


Explanation:
when the logo or product is placed in the picture after the filming has taken place, tho since the term 'product placement' is used later it could be reworded to say something like 'post-production insertion of graphics or logos


    Reference: http://www.tomorrowstrends.com/2006/09/virtual-product-place...
jaynedmoore
United Kingdom
Local time: 23:38
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
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14 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
integral text


Explanation:
anything in text form. The others are: incrustations graphiques, mentions en direct, placement de produit, concours interactif etc…

axies
Australia
Local time: 08:08
Specializes in field
Native speaker of: Native in EnglishEnglish, Native in PortuguesePortuguese
PRO pts in category: 8
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