Les essuie-verres qui vous en font voir de toutes les couleurs

English translation: XX lens cloths: lifting the fog from your eyes OR: See the world in living color with XX lens cloths

12:45 Oct 2, 2009
French to English translations [PRO]
Marketing - Advertising / Public Relations
French term or phrase: Les essuie-verres qui vous en font voir de toutes les couleurs
Friday brainteaser, can anyone come up with a catchy strapline. This is talking about lens cloths for glasses. Thanks in advance!
Susannah Bayley
France
Local time: 16:18
English translation:XX lens cloths: lifting the fog from your eyes OR: See the world in living color with XX lens cloths
Explanation:
Two ideas in one answer. Hope that's allowed!
Selected response from:

Expialidocio (X)
France
Local time: 16:18
Grading comment
Hi there, I'm not sure if its allowed! But its your second answer that came the closest to the one I used in the end "Lens Cloths that bring colour to life" I felt this was the best combination between caputing the meaning, translating the play on words and being a catch enough strapline. Thanks for all your diverse and amusing suggestions!
3 KudoZ points were awarded for this answer



Summary of answers provided
3 +6Because the glass is always cleaner on the other side
Martyn Greenan
4lens cloths that will have you rubbing your eyes in disbelief
HugoSteckel
3 +1lens cloths that brighten your world
Victoria Barkoff
3 +1With our lens wipes, all will become clear
Emma Paulay
4Brighten up your world with our lens cloths
Evans (X)
4You can see anything and everything through our lens cloths
Chris Hall
4Assuming
Bourth (X)
4Glass clothes for a hard dose of color
MatthewLaSon
4XX lens cloths: lifting the fog from your eyes OR: See the world in living color with XX lens cloths
Expialidocio (X)
3see the world through new eyes?
Susan Nicholls
3See the world in all its colour with our lens cloths!
Helen Shiner
3The future looks bright with our new lens cloths...
Irene McClure


  

Answers


17 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
"Les essuie-verres qui vous en font voir de toutes les couleurs "
see the world through new eyes?


Explanation:
Just to get the ball rolling: lens cloths that make you see the world through new eyes? Or formulated differently, with xxx, it's like seeing the world through new eyes...
Rose-tinted glasses spring to mind, but I´m not sure there is much mileage there....
Good luck!

Susan Nicholls
Local time: 02:18
Works in field
Native speaker of: Native in EnglishEnglish
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29 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
lens cloths that will have you rubbing your eyes in disbelief


Explanation:
Another variant, obviously you rub the glasses with the cloth, hence the play on words.

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Note added at 29 mins (2009-10-02 13:14:48 GMT)
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to read better, it could "so good, they'll have you rubbing your eyes in disbelief"

HugoSteckel
Switzerland
Local time: 16:18
Native speaker of: Native in EnglishEnglish

Peer comments on this answer (and responses from the answerer)
neutral  Anne-Marie Grant (X): It's clever but it doesn't work for me, as a longstanding wearer of glasses. Removing them and rubbing my eyes would NEVER make anything clearer!!
51 mins
  -> Fair enough, Anne-Marie. Just to note, though, that the idea is that you first the glasses with the lens cloth, and the effectiveness of this is what makes you rub your eyes in disbelief. I'm not suggesting you forego the lens cloth stage!
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35 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
lens cloths that brighten your world


Explanation:
just another idea

Victoria Barkoff
Local time: 11:18
Specializes in field
Native speaker of: English

Peer comments on this answer (and responses from the answerer)
agree  Verginia Ophof: Yes !!
1 hr
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36 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
See the world in all its colour with our lens cloths!


Explanation:
Another variant

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Note added at 37 mins (2009-10-02 13:23:11 GMT)
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I guess the point being that these cloths are very effective at cleansing all dirt and visual obstructions...

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Note added at 38 mins (2009-10-02 13:23:52 GMT)
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or rather clearing away the above [who wants to polish dirt? - note to self]

Helen Shiner
United Kingdom
Local time: 15:18
Native speaker of: English
PRO pts in category: 11
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56 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
The future looks bright with our new lens cloths...


Explanation:
Loads of good suggestions already here - just another one to add to the mix!

I keep coming back to 'rose-tinted spectacles' but can't quite work it into a sentence...


Irene McClure
Local time: 16:18
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 1
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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
With our lens wipes, all will become clear


Explanation:
You're spoilt for choice here.

Emma Paulay
France
Local time: 16:18
Specializes in field
Native speaker of: English
PRO pts in category: 108

Peer comments on this answer (and responses from the answerer)
agree  Anne-Marie Grant (X): Very nice . A positive-sounding double entendre that advertisers would go for, I think.
13 mins
  -> Thank you, Anne-Marie.
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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +6
Because the glass is always cleaner on the other side


Explanation:
Ahem, nothing like a dodgy pun on a Friday...

Martyn Greenan
United States
Local time: 10:18
Specializes in field
Native speaker of: English

Peer comments on this answer (and responses from the answerer)
agree  Emma Paulay: Love it!
15 mins

neutral  Anne-Marie Grant (X): Great fun and very clever, but would it shift those lens cloths?
17 mins

agree  HugoSteckel: I see no reason why this fantastic version wouldn't work. Presumably you don't just use the slogan, but first say: "[brand name's] lens cloths: because the glass..."
25 mins

agree  Evans (X): dodgy but fun
48 mins

agree  whither has fle: Very original..well done!
1 hr

agree  Irene McClure: Excellent!
1 hr

agree  MikeDavies: very clever
3 hrs
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
Brighten up your world with our lens cloths


Explanation:
another possibility

Evans (X)
Local time: 15:18
Works in field
Native speaker of: English
PRO pts in category: 19
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33 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
You can see anything and everything through our lens cloths


Explanation:
Surely it is a marketing strategy to demonstrate how effective and top-of-the-range the lens cloths are.

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Note added at 1 hr (2009-10-02 14:12:28 GMT)
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Point taken. How about "You can see anything and everything with our lens cloths" then?

Chris Hall
Local time: 15:18
Specializes in field
Native speaker of: English
PRO pts in category: 16
Notes to answerer
Asker: Hi Chris, although its not about the lenses its about the cloths and you don't see through the lens cloths

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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
Assuming


Explanation:
there's no particular relevance in the expression voir de toutes les couleurs which does have an idiomatic meaning, and in an attempt to inject one of our very own idioms, how about:

Our lens cleaners will wipe off that rose tint so you can see every colour there is.
Use our lens cleaners to see the real world by wiping off that rose tint.
etc.

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Note added at 1 hr (2009-10-02 13:57:55 GMT)
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See the world the way it is: use our wipes to remove the rose tint from your spectacles.

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Note added at 3 hrs (2009-10-02 16:10:53 GMT)
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Acme lens cloths, a horse of a different colour. (That's The Wizard of Oz for those that don't recognize it).

Dupont & Dupont lens cloths will send you to the other end of the rainbow. (that's a Dorothy near-miss for those ...)

Bourth (X)
Local time: 16:18
Native speaker of: Native in EnglishEnglish
PRO pts in category: 35

Peer comments on this answer (and responses from the answerer)
neutral  Anne-Marie Grant (X): Doesn't that suggest that life will get worse if you use these lens cloths? Don't people desperately try to cling on to their rose-tinted specs?
7 mins
  -> Ooooh! I hope you don't take advertising at face value! True, though, those that cling desperately to their rose-tints won't see the humour ...
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4 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Glass clothes for a hard dose of color


Explanation:
Hello,

There is a play on words, of course. The idea is that these cloth clean lenses like nothing else. You'll be seeing well now. I would say that something like "will give you a hard dose of color" to keep the play on words (en faire voir de toutes les couleurs)

I hope this helps.

MatthewLaSon
Local time: 11:18
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 24
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4 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
XX lens cloths: lifting the fog from your eyes OR: See the world in living color with XX lens cloths


Explanation:
Two ideas in one answer. Hope that's allowed!

Expialidocio (X)
France
Local time: 16:18
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 19
Grading comment
Hi there, I'm not sure if its allowed! But its your second answer that came the closest to the one I used in the end "Lens Cloths that bring colour to life" I felt this was the best combination between caputing the meaning, translating the play on words and being a catch enough strapline. Thanks for all your diverse and amusing suggestions!
Login to enter a peer comment (or grade)



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