déclinaison graphique

English translation: visual style

17:08 Nov 18, 2010
French to English translations [PRO]
Bus/Financial - Advertising / Public Relations
French term or phrase: déclinaison graphique
This is from a job decription for a Product Manager at an equipment rental firm. In the section discussing how potential new products are selected:

Une charte avec déclinaison graphique et logo a même été définie spécialement. Elle tient compte de ce que propose le produit que ce soit en matière de sécurité, ergonomie, performance énergétique... « Ce label "XXXXX Innovation" nous permet de distinguer cette gamme de matériels des autres, et donc d’en faire la promotion efficacement ».

Thanks!
Ysabel812
English translation:visual style
Explanation:
The challenge was to design a logo and visual style that could represent the current vitality of the organization

http://www.landor.com/index.cfm?do=ourwork.casehistory&cn=53...

Overall, the new logo and visual style is an evolution from the old and is modern, professional, dynamic and uniquely Edgo

http://www.edgo.com/Edgologo.htm

A special logo and visual style has been created for the project. A clover has been selected as a symbol because of its simplicity and deep connections with the national culture (meaning luck).

http://www.ipra.org/detail.asp?articleid=1314

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Note added at 1 hr (2010-11-18 18:39:45 GMT)
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See the discussions on Word Reference concerning ''charte graphique'':

http://forum.wordreference.com/showthread.php?t=1294320
Selected response from:

Claire Nolan
Local time: 15:16
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
2 +3visual style
Claire Nolan
3graphic variations
Catharine Cellier-Smart


  

Answers


1 hr   confidence: Answerer confidence 2/5Answerer confidence 2/5 peer agreement (net): +3
visual style


Explanation:
The challenge was to design a logo and visual style that could represent the current vitality of the organization

http://www.landor.com/index.cfm?do=ourwork.casehistory&cn=53...

Overall, the new logo and visual style is an evolution from the old and is modern, professional, dynamic and uniquely Edgo

http://www.edgo.com/Edgologo.htm

A special logo and visual style has been created for the project. A clover has been selected as a symbol because of its simplicity and deep connections with the national culture (meaning luck).

http://www.ipra.org/detail.asp?articleid=1314

--------------------------------------------------
Note added at 1 hr (2010-11-18 18:39:45 GMT)
--------------------------------------------------

See the discussions on Word Reference concerning ''charte graphique'':

http://forum.wordreference.com/showthread.php?t=1294320

Claire Nolan
Local time: 15:16
Works in field
Native speaker of: English
PRO pts in category: 12
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  Simo Blom
19 mins
  -> Thanks, Simo.

agree  philgoddard: Or visual identity.
1 hr
  -> Thanks, Phil.

agree  Evans (X)
15 hrs
  -> Thanks, Gilla.
Login to enter a peer comment (or grade)

12 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
graphic variations


Explanation:
NOT to be confused with "charte graphique" (graphic or visual identity), the "déclinaison" is the adaptation (with changes if necessary) of a visual basis or identity.

see this definition of adaptation from Termium in the context of graphics : "Traitement d'une image en fonction d'un support et d'un objectif de communication donnés.
L'adaptation d'une image (illustration, photographie, logo, etc.) est différente selon qu'elle est destinée à une affiche publicitaire, à un dépliant ou à un site Web, par exemple."

"Automated creation of graphic variations"
http://www.esko.com/web/site.aspx?p=461

"Developed templates and graphic variations for production and manufacturing specifications"
http://www.creativehotlist.com/index.asp?linkTarget=fullProf...

"Drafting several graphic variations for DVD packaging and producing comps of chosen design"
http://laurakicey.com/skills.html


Catharine Cellier-Smart
Reunion
Local time: 23:16
Native speaker of: Native in EnglishEnglish
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