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  3. Advertising / Public Relations

fermier de publicité

15:04 Nov 23, 2010
French to English translations [PRO]
Marketing - Advertising / Public Relations / legal aspects of media buying
French term or phrase: fermier de publicité
I can find no convincing references for this on the internet, so I'm not sure if I should just translate it literally.
Or is it "media wholesale buyer" / "media wholesaler"?
Any help / advice appreciated.
Thanks

Deux variantes de régisseur de publicité coexistent:
 Soit, la régie traite avec les annonceurs en son nom personnel, à ses risques et périls, en facturant lui-même le prix des annonces aux annonceurs.
 Dans ce cas, elle est considérée comme le commissionnaire du support et remplit en fait les fonctions de fermier de publicité défini par l'article 40 du Code des usages de publicité sus-mentionné:
 "Le fermier de publicité est celui qui achète à forfait l'entière publicité du support pour la revendre à la clientèle"
Comunican
United Kingdom
Local time: 05:47


Summary of answers provided
3advertising/media broker
Bourth (X)


Discussion entries: 2





  

Answers


1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
advertising/media broker


Explanation:
Advertising broker See Media broker. Advertising networks A collection of ...
books.google.com/books?isbn=0273694057...

Media Broker An organisation or company that places advertisements for a number of companies by contacting the media owner and negotiating discounts for bulk purchasing or guarantees of minimum inventory over time.
http://sensacom.com/web_glossary.html#glossary_M


Bourth (X)
Local time: 06:47
Native speaker of: Native in EnglishEnglish
PRO pts in category: 35
Notes to answerer
Asker: Hi there. Sorry, I'm going to have to close this ungraded as I am not convinced your answer is correct as the text used a different term for "broker". I did highlight it with the agency but (as often is the case) heard no more about it. Thank you very much for trying to help though!

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