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bâche publicitaire

English translation: advertising banner

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:bâche publicitaire
English translation:advertising banner
Entered by: MatthewLaSon

16:03 Feb 27, 2011
French to English translations [Non-PRO]
Advertising / Public Relations / external
French term or phrase: bâche publicitaire
I have looked at lots of pics on these and know what they seem to be but is there a tidy english expression

i came up with advertising billboards but its more advertising front covers sort of that can go on lorries or anything external im
not sure we have an equivalent phrase?
katem81
Local time: 02:59
advertising banner
Explanation:
Hello,

They aren't billboards (more specific); they are actually advertising banners that can be put anywhere (billsboards, lorries, etc).


http://www.google.com/imgres?imgurl=https://www.bannersignst...

I hope this helps.
Selected response from:

MatthewLaSon
Local time: 21:59
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +1advertising tarpaulin
Liliane Hatem
3 +1advertising banner
MatthewLaSon
4curtainside (advertising)
Evans (X)
Summary of reference entries provided
KudoZ answer: wraps
Philippa Smith

Discussion entries: 3





  

Answers


15 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
advertising tarpaulin


Explanation:
A tarpaulin--tarp for short--is a handy, water-resistant or waterproof cover for large areas or items. Usually rectangular in shape, a tarp can also be shaped to fit multiple shapes. Grommets set into the corners and sides make it easy to lash around and cover many things.
The word comes from the nautical world, combining "tar," the water-resistant coating, with "palling," or cover.
Because it is flexible and large, a tarp has many uses. In addition to protecting things and areas from the weather, a tarp can protect a floor from paint splatters, a tent from dirt and dampness, or an open truckload of items from wind damage. Printed advertising tarps may be pulled behind airplanes or stretched over carnival areas. Farmers cover hay or barnyard waste with them.
A tarp makes a dandy, easy-to-erect wind or weather shelter when teamed with rope and a tree or some poles.

Read more: Definition of Tarpaulins | eHow.com http://www.ehow.com/facts_5007201_definition-of-tarpaulins.h...


Read more: Definition of Tarpaulins | eHow.com http://www.ehow.com/facts_5007201_definition-of-tarpaulins.h...

Read more: Definition of Tarpaulins | eHow.com http://www.ehow.com/facts_5007201_definition-of-tarpaulins.h...


Liliane Hatem
Lebanon
Local time: 04:59
Native speaker of: Native in EnglishEnglish, Native in ArabicArabic

Peer comments on this answer (and responses from the answerer)
neutral  Tony M: This would work OK, but only in a quite specific, narrow context, so might not be suitable for all uses; Asker's context is a little unclear here...
3 mins
  -> Thanks Tony, your comments details are appreciated!
neutral  B D Finch: Problem: TARP, in an advertising context, means: "Target Audience Rating Points"
3 mins
  -> "A tarpaulin--tarp for short" mentioned in the explanation first line
agree  mchd
1 hr
  -> Thanks mchd!
Login to enter a peer comment (or grade)

29 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
advertising banner


Explanation:
Hello,

They aren't billboards (more specific); they are actually advertising banners that can be put anywhere (billsboards, lorries, etc).


http://www.google.com/imgres?imgurl=https://www.bannersignst...

I hope this helps.

MatthewLaSon
Local time: 21:59
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 24

Peer comments on this answer (and responses from the answerer)
agree  cc in nyc
11 hrs
  -> Thank you, cc in nyc!
Login to enter a peer comment (or grade)

17 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
curtainside (advertising)


Explanation:
As you don't give the phrase in which this appears, I'm not sure of the structure of the sentence, but I think this is the term used for advertising on lorry curtainsides.

See for instance:

'Market leaders in curtainside solutions

With 40 years experience in advanced textile solutions, Cunningham Covers have emerged as the market leaders. In these 40 years Cunningham Covers have dealt with complex textile issues and created the most appropriate, attractive and effective solutions possible. It is through the different challenges in which Cunningham Covers have been faced that they have developed and pushed themselves to be innovative and provide their customers with the best possible solutions to suit their needs.'

http://curtainsides.cunninghamcovers.co.uk/


--------------------------------------------------
Note added at 19 hrs (2011-02-28 11:23:08 GMT)
--------------------------------------------------

Another thought, if the term has to cover uses other than on lorries, you might be able to use "advertising sidings", which seems to be a more general term. Hope it helps anyway.

Evans (X)
Local time: 02:59
Works in field
Native speaker of: English
PRO pts in category: 19
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Reference comments


38 mins
Reference: KudoZ answer: wraps

Reference information:
When looking up "advertising tarpaulins", which is used a little (see http://www.signs-online.biz/products.asp?c=1&i=30) I found an old KudoZ question & answer that fits here: "advertising wraps". Lots of nice relevant hits. I would avoid "banner" because of the whole banner advertising thing in the internet age...


    Reference: http://www.proz.com/kudoz/french_to_english/marketing_market...
Philippa Smith
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 22
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