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Affichage longue conservation

English translation: long-term outdoor

19:53 Oct 25, 2016
French to English translations [PRO]
Marketing - Advertising / Public Relations / Billboards
French term or phrase: Affichage longue conservation
"Réseau Longue Conservation"

Hi all,

The above term is part of a presentation on an advertising campaign, which includes billboards/posters etc. in metro stations and a "réseau long conservation" - or a network of posters/billboards that are up for a long period of time (at least that's how I understand it):

http://www.definitions-marketing.com/definition/affichage-lo...

Does this have a name in English?
Thanks,
David
David Howard
United Kingdom
Local time: 08:53
English translation:long-term outdoor
Explanation:
Outdoor means anything that's not in the customer's home, so it would also include metro stations as in your example. You could also say "poster", though in my experience outdoor is more common.

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Note added at 9 mins (2016-10-25 20:02:19 GMT)
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Obviously I've left out "advertising", as it's obvious from the context.
Selected response from:

philgoddard
United States
Grading comment
Thank you Phil
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +3long-term outdoor
philgoddard
5 -1Long term holding
Rita Koterba (X)
3billboards
Tony M
2Long term advertising network
Chakib Roula
Summary of reference entries provided
fwiw
writeaway

  

Answers


3 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5
Long term advertising network


Explanation:
IMHO.

Chakib Roula
Algeria
Local time: 08:53
Native speaker of: Native in ArabicArabic, Native in FrenchFrench
PRO pts in category: 4
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7 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
long-term outdoor


Explanation:
Outdoor means anything that's not in the customer's home, so it would also include metro stations as in your example. You could also say "poster", though in my experience outdoor is more common.

--------------------------------------------------
Note added at 9 mins (2016-10-25 20:02:19 GMT)
--------------------------------------------------

Obviously I've left out "advertising", as it's obvious from the context.


    Reference: http://www.shopify.com/encyclopedia/outdoor-advertising
philgoddard
United States
Specializes in field
Native speaker of: English
PRO pts in category: 56
Grading comment
Thank you Phil

Peer comments on this answer (and responses from the answerer)
agree  James A. Walsh
2 hrs
neutral  Rachel Fell: not nec. outdoor, though
3 hrs
neutral  writeaway: Just with 'long term advertising' but without the 'outdoor'. Not in the French and if it's used in the metro, it's hardly outdoor /no it would not be wrong to omit it. It may be implied but it's not in the French for a reason
3 hrs
  -> If you read my explanation and reference, you'll see that it would be wrong to omit 'outdoor'. But once again, thanks!
agree  GILLES MEUNIER
9 hrs
agree  Daryo: outdoor of customer's home can obviously be indoor of some venue or even underground - nothing against the logic in it, when you are aware of the reference point!
15 hrs
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10 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
affichage longue conservation
billboards


Explanation:
This is the term validated by one of my major corporate customers in this field; as you say, it is the kind of (usually large) poster displays that will not be changed very often, as distinct from the smaller ones for individual promotions etc. which may be changed very frequently, and often by the store's own staff.

Tony M
France
Local time: 09:53
Native speaker of: Native in EnglishEnglish
PRO pts in category: 71

Peer comments on this answer (and responses from the answerer)
neutral  philgoddard: You can't ignore "longue conservation".
25 mins
  -> Well, according to my client, you CAN, as (for them) billboards are only used specifically for longer-term advertising (they have to be glued up!)
neutral  Kari Foster: I came across this glossary which indicates "permanent billboard". I see what you mean about glue, but electronic billboards also exist... http://outdooradvertisingusa.com/pdf/glossary_of_terms.pdf
12 hrs
  -> Yes, of course — but they still have to be programmed by a specialist contractor, not stuck up with Sellotape by the cleaner ;-) As I said, this is the preferred term validated by one of my customers, a major retail chain.
neutral  Daryo: I think that it's the form they (this client of yours) use for their "long-term advertising" but the concept is wider - includes also f.ex. ads painted all over black cabs (well, what's supposed to be a "black" cab)...
15 hrs
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17 hrs   confidence: Answerer confidence 5/5 peer agreement (net): -1
Long term holding


Explanation:
Reading from Sign Kick. This is a professional company and paragraph 8 explains that companies buy what is known as a long term holding.

Example sentence(s):
  • As a sidenote, sometimes no amount of forward planning will help. A handful of large companies invest in what is known as a long term holding

    Reference: http://www.signkick.co.uk/blog/how-does-the-outdoor-advertis...
Rita Koterba (X)
United Kingdom
Local time: 08:53
Native speaker of: Native in EnglishEnglish, Native in ItalianItalian

Peer comments on this answer (and responses from the answerer)
disagree  Daryo: it's a related / derived term, but it's not the term to translate CL5 about that // this term is about the logistical support to ONE form of "Affichage longue conservation", not the advertising itself!
3 hrs
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Reference comments


3 hrs peer agreement (net): +2
Reference: fwiw

Reference information:
Définition : Affichage longue conservation

Ecrit par B.Bathelot, mis à jour le 4 septembre 2015.
Glossaires : Publicité extérieure / affichage | Publicité média

L’affichage longue conservation désigne une utilisation d’emplacements d’affichage négociés sur le moyen ou long terme (de plusieurs mois à plus d’un an).

L’affichage longue conservation se pratique sur les différents types de supports du média affichage.
http://www.definitions-marketing.com/definition/affichage-lo...

--------------------------------------------------
Note added at 3 hrs (2016-10-25 23:41:54 GMT)
--------------------------------------------------

http://www.e-marketing.fr/Definitions-Glossaire/Affichage-lo...

http://www.ledicodumarketing.fr/definitions/Affichage-longue...

writeaway
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 12

Peer comments on this reference comment (and responses from the reference poster)
agree  Tony M
8 hrs
agree  Daryo
15 hrs
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