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  1. KudoZ™ Top
  2. French to English
  3. Internet, e-Commerce

fait référencier

23:06 Nov 7, 2010
This question was closed without grading. Reason: No acceptable answer

French to English translations [PRO]
Bus/Financial - Internet, e-Commerce / Trade mark infringement ruling
French term or phrase: fait référencier
"[la demanderesse] fait encore grief aux défendeurs d'avoir fait référencier leur site [...] Google en réservant les mots-clés '.............' [...]
[...]
"[...] la frappe des termes ".............." dans la barre URL du moteur de recherche Google déclenche l'affichage d'un lien commercial avec [le site internet des défendeurs]"

Indexed?

Listed?

Google AdWords I think.
Conor McAuley
France
Local time: 02:18


Summary of answers provided
3 -1SEO optimised
Catharine Cellier-Smart
1used piggyback SEO techniques
Sandra & Kenneth Grossman


Discussion entries: 3





  

Answers


2 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): -1
fait référencer
SEO optimised


Explanation:
or optimized

Not very elegant (hence medium confidence level), but "SEO optimized" does get 700 000 g-hits, and "SEO optimised" another 50 000.

Nothing to do with Google Adwords (IMO), but everything to do with using keywords and other techniques so that the website in question comes up (near the) top of the list when you do an internet search.

see

"SEO Optimised Website"
http://www.reyaltec.com/aspbite/products/products.asp?intPro...

http://www.opencart.com/index.php?route=feature/feature&path...

"Steps To Get An SEO Optimized Website"
http://www.w3mag.com/2010/04/06/seo-website/

" This is an SEO optimized WordPress robots.txt file."
http://www.askapache.com/seo/wordpress-robotstxt-seo.html

PS Referencier is a typo, isn't it ?

Catharine Cellier-Smart
Reunion
Local time: 04:18
Native speaker of: English
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
disagree  Neil Coffey: I think they just mean they bought some keywords. Nothing to do with SEO as far as I can see.
11 hrs
  -> SEO optimisation and keywords go hand in hand. What would be your translation ?
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10 hrs   confidence: Answerer confidence 1/5Answerer confidence 1/5
fait référencer
used piggyback SEO techniques


Explanation:
using the plaintiff's keywords

Context is missing, but my guess is that the defendants used SEO techniques to piggyback on the plaintiff's site and advertise their own site.

"This is what you do: you pick a major domain name of a web site that is in the same market, and optimize your home page on that keyword. "
http://tinyurl.com/lly6z2



Sandra & Kenneth Grossman
Israel
Local time: 03:18
Works in field
Native speaker of: Native in EnglishEnglish, Native in RomanianRomanian
PRO pts in category: 8

Peer comments on this answer (and responses from the answerer)
agree  Simon Oliver: or even 'black hat SEO techniques' for that is what this case is surely about
3 hrs
  -> Thanks!
disagree  Neil Coffey: This is way too specific I think for what's actually said in the French. As far as I can see, they may simply mean that they bidded for some keywords on Google Adwords.
4 hrs
  -> Did you notice my confidence level?
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