face chaude
English translation: hot display area / hot spot
| GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
|---|---|---|---|---|---|---|
|
| 04:57 Sep 1, 2018 |
| French to English translations [PRO] Marketing - Textiles / Clothing / Fashion / Merchandising | |||||||
|---|---|---|---|---|---|---|---|
|
| ||||||
|  Selected response from: Kevin Oheix France Local time: 21:43 | ||||||
Grading comment
| |||||||
| Summary of answers provided | ||||
|---|---|---|---|---|
| 3 | hot display area (hot spot) |
|
| Summary of reference entries provided | |||
|---|---|---|---|
|
| Discussion entries: 2 | |
|---|---|
Answers
5 hrs confidence: 
hot display area (hot spot) Explanation: I couldn't find "hot side" in this context but if you look at the definition of "face": "partie antérieure, qui se présente aux regards". http://www.cnrtl.fr/definition/face If you display something, people can see it it easily, it makes it visible and area is the particular part of a surface, etc, the location. “Hot Spot Cross” Merchandising "Every fixture has what’s called a “Hot Spot Cross” – the part of the fixture that sells the best. Most shoppers tend to stop and look at the center of a display, exactly where the hot spot silently highlights important merchandise. You can locate the hot spot on any fixture by drawing an imaginary cross through its center. Imagine a 12’ gondola that’s 4’ on center: there’s a hot spot in the center of the 12’, and a hot spot in each of the four individual 4’ sections. Remember this: “Hot Spot and One to the Right”. We know that most shoppers will reach for product with their right hand, so the position just to the right of the center of the cross is an equally hot display area. Use this space to feature new items or to energize product that might be suffering from sagging sales. These are simple retail display solutions that work!" https://medallionretail.com/increase-your-shelf-esteem-5-way... face chaude = face visible, partie la plus vendeuse -------------------------------------------------- Note added at 5 heures (2018-09-01 10:55:31 GMT) -------------------------------------------------- "La face positive d’un linéaire ou d’une gondole (shelf) désigne la partie la plus visible pour les clients en fonction du sens de circulation dans un magasin. La face positive fait face au sens de circulation dominant des clients et constitue donc une zone chaude sur laquelle on privilégie éventuellement les produits à achat d’impulsion". https://www.definitions-marketing.com/definition/face-positi... "les zones chaudes sont plutôt situées au milieu du rayon et en face positive. Lorsqu’on souhaite mettre en avant des produits correspondant à un achat d’impulsion, on les place souvent en zone chaude". https://www.definitions-marketing.com/definition/zone-chaude... |
| ||
Grading comment
| |||
Notes to answerer
| |||
| Login to enter a peer comment (or grade) | |||
Reference comments
1 hr peer agreement (net): -1 |
| Reference Reference information: à la première vue il me semble que 'hot side' n'est pas mal i.e. la partie commerciale où l'on vend le plus. Other hot sides , according to Fred Sipiora at Singer, were: "Surfin' USA," - https://books.google.pt/books?id=YwsEAAAAMBAJ&pg=PA50&lpg=PA... |
| |
| Login to enter a peer comment (or grade) | ||
Login or register (free and only takes a few minutes) to participate in this question.
You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.
KudoZ™ translation help
The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.
See also:
Search millions of term translations