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pistes exploratoires

German translation: erste Entwürfe/Designalternativen

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:pistes exploratoires
German translation:erste Entwürfe/Designalternativen
Entered by: Tanja Wohlgemuth

11:23 Apr 24, 2013
French to German translations [PRO]
Marketing - Marketing / Market Research
French term or phrase: pistes exploratoires
Es geht um die Neupositionierung eines Produktes.
Die Folie bezieht sich auf das Erstellen und Testen eines neuen Produktdesigns.

Processus de création & test du nouveau design

1. Définition d’objectifs clairs
2. Création de pistes exploratoires
3. Tests auprès de consommateurs et optimisations :
Test 1 : exploration des premières pistes
Test 2 : optimisation des premières pistes, nouveau test
Test 3 : piste gagnante test 2, recherche de zones d’amélioration
4. Réalisation du design final
5. Déclinaison sur toutes les gammes / tous les produits

Ich tue mich schwer mit "pistes exploratoires" - hat jemand eine Idee?
Tausend Dank bereits im Voraus!!!
Tanja Wohlgemuth
Germany
Local time: 01:33
erste Entwürfe/Designalternativen
Explanation:
Entwicklung/Erstellung erster Entwürfe/Designalternativen (im Sinne vorläufiger Designs, die dann bei Verbrauchern getestet und optimiert werden)
Selected response from:

Steffen Walter
Germany
Local time: 01:33
Grading comment
Tausend Dank!
4 KudoZ points were awarded for this answer



Summary of answers provided
3erste Entwürfe/Designalternativen
Steffen Walter
3Untersuchungswege
Cristina Bufi Poecksteiner, M.A.


  

Answers


4 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
erste Entwürfe/Designalternativen


Explanation:
Entwicklung/Erstellung erster Entwürfe/Designalternativen (im Sinne vorläufiger Designs, die dann bei Verbrauchern getestet und optimiert werden)

Steffen Walter
Germany
Local time: 01:33
Works in field
Native speaker of: Native in GermanGerman
PRO pts in category: 31
Grading comment
Tausend Dank!
Login to enter a peer comment (or grade)

8 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
Untersuchungswege


Explanation:
Der Begriff "Untersuchungswege" wird in anderen Bereichen verwendet

Cristina Bufi Poecksteiner, M.A.
Austria
Local time: 01:33
Specializes in field
Native speaker of: Italian
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