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English translation: Spring brings a breath of fresh air
04:12 Apr 5, 2013
German to English translations [PRO] Bus/Financial - Idioms / Maxims / Sayings
German term or phrase:Alles neu macht der Frühling
Alles neu macht der Frühling: Neue Reisekostenrichtlinie und Einführung Corporate Credit Card
This is the heading of a short article for a company's internal newsletter talking about their new guidelines on travel expenses and new corporate credit cards for employees - both introduced end of March/beginning of April - so thats the context, something new, its spring etc. I have searched for English idioms that mention spring and havent found much at all that fits.
I did come across "Alles neu macht der Mai - April showers bring May flowers" here on proz but that doesnt work here at all obviously. And was thinking of "out with the old, in with the new" - but unfortunately they never had guidelines or credit cards before so out with the old doesnt make sense here either!
I dont have to stick closely to the German at all and can even leave it out altogether but it would be nice to come up with some equivalent phrase, so any ideas would be much appreciated!
Target audience - its actually for US and UK readers, and probably also for people who dont have English (or German) as their first language so shouldnt be anything too regional or weird ;)
I did suggest "spring is in the air" suggested by Brigitte too, and something with new beginnings and change (as suggested by Michael). I kind of had to keep it fairly general, both because it was for a mixed target group and the article covered a few different things at once.
oa_xxx (X)
Germany
ASKER
Apologies for the delay in closing this question.
21:56 May 1, 2013
I was hoping to get some feedback from the client but never did so I dont know what they went for in the end. Thank you all for your ideas and imagination!
oa_xxx (X)
Germany
ASKER
14:24 Apr 7, 2013
Thanks again for all the suggestions, have sent a few ideas to the client and will see what they decide before closing.
Andrew, you had me fooled there. I was expecting the search to return with some 1950s rockabilly band doing their thing. Instead, it's Billy the Bard! Nice, you just made my afternoon!
In Springtime, in Springtime, In Springtime, the only pretty ring time; When birds do sing, Hey ding a ding a ding,
oa_xxx (X)
Germany
ASKER
11:47 Apr 5, 2013
Spring has sprung... funny one! its also rather difficult as spring has not yet sprung here at all, at least the snow has gone at last...
oa_xxx (X)
Germany
ASKER
@ EdithK
11:40 Apr 5, 2013
Thanks for the ideas but nothing with May works as these changes were already introduced end of March/beginning of April!
oa_xxx (X)
Germany
ASKER
@ Maxime
11:38 Apr 5, 2013
yes, I was thinking that at first too, but just thought someone here might have some good ideas for a catchy heading. Its not so important as its just for internal use - ie not advertising etc - I might just make one or two suggestions but explain that there's no exact equivalent and they could just use the subheading on its own.
maybe you could let us know what your final version will be, I for one am greatly interested!
oa_xxx (X)
Germany
ASKER
I have to admit...
11:30 Apr 5, 2013
as soon as I posted the question I realised it was an unfair one as there is no definitive answer so sorry about that, probably not really appropriate for kudoz - BUT thanks for some great ideas, lots of food for thought. I like spring is in the air too, and cant get the song out of my head now ;) thinking of some combination with new beginnings...
how about something very different from German: Attractive/New travel guidelines/possibilties. After all any proverb in line with the German will not fit, and this says what it is about.
I really like the "spring has sprung" idea, but "we're springing ... on you" has negative connotations, doesn't it? something along the lines of "springing a trap"...
Explanation: Good all-round phrase which stands for bright new ideas and can be applied to most contexts
Other ideas:
- With spring come new policies (rules)
- Spring has sprung (sprouted) new policies (rules)
- Spring sprouts (brings/springs) change/new policies
- With spring comes change/come new beginnings
Michael Martin, MA United States Local time: 04:22 Specializes in field Native speaker of: German, English PRO pts in category: 63
Grading comment
Thanks Michael for some good ideas! This probably shouldn't be entered into the glossary tho, should it??
Notes to answerer
Asker: Thanks Michael, I like new beginnings and maybe the more simple brings change...!
Asker:
Asker: I'm never too sure about what should be added to the glossary when its not a black and white question/answer so will let you decide! Thanks again ;)
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