Tante Emma

16:10 Jun 11, 2015 

This nice little phrase from heidi's "Tante Emma"-Story might come in handy for your purpose: serving 25 millions of customers while still maintaining corner shop values.

15:42 Jun 11, 2015 

we are getting to the heart of the matter.
And that's a nice idea -
'The heart of the matter' the client could keep his/her image, which I assume is a kind-hearted granny...

15:38 Jun 11, 2015 

Excellent idea!

15:38 Jun 11, 2015 

the presentation is really about personalising marketing material (offers) to target people by email, sms, etc. they are able to reach huge amounts of prospective customers while still having the personal touch, in fact, because they have this individualised approach. it is not only about loyalty.

15:35 Jun 11, 2015 

i think what i will do is pass some of the suggestions on to the client and they can decide if they like any of it and choose the corresponding pictures.

15:23 Jun 11, 2015 

the suggestions so far are missing the point. IT's NOT about the corner shop per se, it's about the familiarity of mega-businesses. Tante Emma is going to have to bite the dust, because the image just doesn't cut it. But if the image is carved in stone, then something with Mother, Mum. Granny or just jump the singular image and go with family
Like-
25 million customers, we're a BIG family
Keep the family growing strong
Loyalty is thicker than water
Loyalty you learned at your mother's knee
Loyalty is the mother of success (mmm not bad, that)

14:59 Jun 11, 2015 

Just like in the old days, we offer a personal service that has satisfied 25 m customers to date... a bit long-winded... our personal touch/service has....Thanks to our personal/(whatever), we have served....

14:56 Jun 11, 2015 

Have I understood correctly that the company has nothing to do with shops or running shops and is not offering a service that can be availed of in shops, i.e., the only connection to tante Emma is that the service is personal/friendly like in an old corner shop?
I have never come across a Tante Emma Laden in Berlin that is run by a little old white lady! Usually either young Germans or Turks and Asians of all ages so I dont think that matters so much, the idea of the corner shop (or Mom and Pop in US) still conjures up the same images as a Tante Emma Laden and both have changed in similar ways in UK and DE.

13:15 Jun 11, 2015 

the loyalty programme company is "we" but i don't know who they are going to presen this to. probably prospective clients they want to enrol in their loyalty scheme.

12:49 Jun 11, 2015 

OUR ....
@Aykon- okay, we need to know if this a 'mother' company giving the presentation to her 'daughters', or is it direct sales?

12:46 Jun 11, 2015 

You say there's a picture of an old lady behind the counter of a shop.
In this case, and if you have enough space, you could say something like
We don't know how many people buy from this nice lady but our little shop serves 25 million customers.
So your customer wouldn't have to change the picture.

12:45 Jun 11, 2015 

Have I understood correctly? The image of the elderly lady, is a tongue-in-cheek reference to how familial this giant corporation is/poses/wants to be?

12:36 Jun 11, 2015 

i think the images of the old lady as tante emma really don't work. corner shops here are usually run by asians, not old white ladies. no one would associate her with it. however, i'm still after a translation for the message. yorkshireman (and everyone) keep brainstorming ;-) it can be a very free translation for the title.

12:26 Jun 11, 2015 

You could do worse than to consider something along the lines of: think local, act global

12:15 Jun 11, 2015 

It doesn't MEAN it is a corner shop - it means that the friendly, personal touch and a wide range of products is similar to what you would expect in a traditional corner shop. As I indicated in my answer

12:00 Jun 11, 2015 

i've just spoken to the client and they are taking the pictures and the whole tante emma thing out for the english presentation. unless i find a way around it, but i think, it's impossible. i have never come across a translation issue that couldn't be solved at all, but this might be one... :-)

11:55 Jun 11, 2015 

that really does change EVERYTHING!

11:53 Jun 11, 2015 

well, my initial question does say it's about a loyalty programme and it serves 25 million customers. obviously, that's not a little corner shop then...

11:41 Jun 11, 2015 

I'm not sure if there is any real alternative to corner shop/local shop.

"Arkwright" is the only vaguely related jokey UK reference I can think of, but it is very specific to the UK and may not convey quite the right impression.

Creating the Corner Shop Experience Online
This in essence is replicating the ‘Arkwright’ corner shop model: communicating with customers personally on a mass basis to develop a relationship of mutual trust whilst building long term value.
http://digitalmarketingmagazine.co.uk/customer-experience/cr...

And in a final ironic turn in the supermarket story, our online shopping addiction may see us all flocking back to shop at our local Arkwright’s.
http://metro.co.uk/2013/07/08/xbox-controllers-and-19-miles-...
Als Inhaber eines kleinen Gemischtwarenladens an der Ecke bestreitet Arkwright seit vielen Jahren seinen Lebensunterhalt. Unterstützt wird er dabei von seinem Neffen Granville, den er erfolgreich gegen jede Versuchung bewahrt, ein Leben außerhalb des Tante-Emma-Ladens zu entdecken.
http://www.fernsehserien.de/open-all-hours

11:35 Jun 11, 2015 

that puts a whole DIFFERENT light on things and the way to translate this

11:30 Jun 11, 2015 

it's about a massive loyalty point and reward scheme and the "tante emma" thing is a bit of a joke. they just want to give the impression that they are still friendly and personal despite the scale.

10:28 Jun 11, 2015 

Good to see you survived it! Back on topic, now...

10:22 Jun 11, 2015 

B I G project!!! (about 36,000 standard lines in 12 weeks) No time for play.

10:20 Jun 11, 2015 

is not very British, I've heard, but this is a ppt! Ergo, the information should have multi-sensory appeal.

10:17 Jun 11, 2015 

HI! Where the devil have you BEEN??

10:13 Jun 11, 2015 

It doesn't really matter who is behind the counter, it's the corner shop principle that matters: we are friendly, know our customers and sell almost everything!

Local and personal.

BTW: a corner shop does not have to be on a corner.

10:12 Jun 11, 2015 

'Mom and pop' shops can save the high street - Telegraph
www.telegraph.co.uk › Finance › Festival of Business
The Daily Telegraph
Oct 25, 2013 - Small, independent stores are becoming more fashionable than the giant retail chains, as British consumers believe 'mom and pop' shops can ...
Is this the end of 'Mom and Pop' stores? Mini Wal-Mart ...
www.dailymail.co.uk/.../Is-end-Mom-Pop-stores-Mini-Wal-M...
Daily Mail
Jun 3, 2011 - But smaller retailers and traditional 'Mom and Pop' stores could suffer ... major retailers such as Britain's Tesco, who have swamped UK high

10:11 Jun 11, 2015 

what does the shop sell? where is it situated? in a village? town? city?

10:07 Jun 11, 2015 

definitely doesn't work in UK

10:01 Jun 11, 2015 

Would have posted that myself, had it not already been brought up in the discussion. Conjures up a more vivid image than corner store, in my opinion.
http://www.investopedia.com/terms/m/momandpop.asp
http://www.nytimes.com/2012/06/10/magazine/can-mom-and-pop-s...

09:33 Jun 11, 2015 

but I don't know whether that would work in the U.K. "our mom and pop store services 25 million customers?! I would not focus too much on the image b/c it's rather representative of a small store with an old lady serving customers. DEFINITION of 'Mom And Pop ' A colloquial term for a small, independent, family-owned business. Unlike franchises and large corporations, which have multiple operations in various locations, mom and pop shops usually have a single location that often occupies a physically small space.

09:28 Jun 11, 2015 

corner shop doesn't make any sense in this context. there are pictures of an old lady (the tante emma). no one in the uk would associate her with a corner shop. the concept of a tante emma doesn't exist here. the title of the presentation is: "Unsere Tante Emma bedient 25 Mio. Kunden Nutzung der Customer Insights im digitalen Marketing bei XY"