Werbeinselhygiene

15:58 Aug 7, 2013
German to English translations [PRO]
Marketing - Media / Multimedia / Television advertising/marketing
German term or phrase: Werbeinselhygiene
This appears in a bullet point of the benefits from a particular TV advertising revenue sharing offer:

- Attraktives, erfolgsabhängiges Konditionenmodell
- Cash flow-optimiertes Zahlungsmodalitäten durch Minimumgarantie + Erfolgsbeteiligung
- Hohe *** Werbeinselhygiene ***, damit qualitativ höherwertiges Werbeinventar
- Operative Betreuungsqualität

Do marketing people just make these terms up in their spare time..? ;-)

I know Werbeinsel=Commercial/advertising break but what is the implication of "hygiene" here? That the advertising is highly sanitised?
pj-ffm
Local time: 17:25


Summary of answers provided
4all commercials (carefully) vetted for quality
philgoddard
3scrupulous standards/careful inspection
Ramey Rieger (X)


Discussion entries: 8





  

Answers


1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
scrupulous standards/careful inspection


Explanation:
so the beer tastes better

Ramey Rieger (X)
Germany
Local time: 17:25
Native speaker of: English
PRO pts in category: 27
Notes to answerer
Asker: Thanks Ramey. I've gone with a mixed "Scrupulous commercial break standards ensure a superior quality advertising inventory" Think that works fine. Now for that beer... ;-)

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4 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
all commercials (carefully) vetted for quality


Explanation:
I think you have to move away from the literal meaning of the German and produce something that sounds English.

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Note added at 4 hrs (2013-08-07 20:29:33 GMT)
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This is my suggestion for the whole phrase, Hohe Werbeinselhygiene, damit qualitativ höherwertiges Werbeinventar

philgoddard
United States
Native speaker of: English
PRO pts in category: 16
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