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19:13 Nov 5, 2013 |
German to English translations [PRO] Marketing - Media / Multimedia | |||||||
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| Selected response from: Yorkshireman Germany Local time: 18:31 | ||||||
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Summary of answers provided | ||||
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4 +1 | theme/visual/jingle/key visual/audio branding/logo |
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Discussion entries: 10 | |
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theme/visual/jingle/key visual/audio branding/logo Explanation: Depending on whether it's music (theme, jingle, sound bite, audio branding), a visual element (short film clip, animation, picture) or a unique and rights-protected visual element (key visual, corporate logo etc.). The element of content for which the potential user pays royalties to the GEMA - Gesellschaft für musikalische Aufführungs- und mechanische Vervielfältigungsrechte. (Isn't that a wonderful name!! - equivalent to ASCAP (USA), PRS and PPL in the UK) The utilisation rights granted may be limited in various ways and to various media, e.g. to certain countries, certain media, certain uses. -------------------------------------------------- Note added at 4 hrs (2013-11-05 23:48:36 GMT) -------------------------------------------------- A specific song could also be added to that list - like the immediately recognisable Bacardi song. -------------------------------------------------- Note added at 13 hrs (2013-11-06 08:32:47 GMT) -------------------------------------------------- In this particular case, it is most likely to be a musical theme, a jingle, a song or an audio branding element, as GEMA protects the rights of musicians, composers and lyricists. |
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