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Doppelproduktion

English translation: double production

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Doppelproduktion
English translation:double production
Entered by: Matthew Bunczk

17:02 Nov 24, 2015
German to English translations [Non-PRO]
Media / Multimedia / TV broadcasting
German term or phrase: Doppelproduktion
I'm having trouble with the term "Doppelproduktion". I'm translating a German news article about the use of virtual advertising (virtuelle Werbung) and "digital overlay" (no German translation, this is just the Anglicism) for advertising on the perimeter boards at soccer games. The article talks about how the virtual advertising might replace the "Doppelproduktion" that some some soccer/sports clubs currently use. How would we say "Doppelproduktion" in English though? What does this refer to?

Here is an article I found online that uses the word in better context than my news article:
http://www.noerr.com/de/presse-publikationen/News/virtuelle-...

Any suggestions you have would be welcome.

Many thanks.
Matthew Bunczk
United States
Local time: 07:16
double production
Explanation:
I also see the term double production being used in this context.

Traditionally in international matches you'd have different advertising boards on either side of the pitch - one side for the host nation, the opposite side for the visitors. So for example for a England v Germany match you might have German advertising on one side and English advertising on the other side. German TV will then broadcast the match facing the German advertising and English TV will broadcast from the other side, showing the English advertising (ie. German viewers will see Bauhaus and Bitburger being advertised, while English viewers will see advertising for Vauxhall and Barclays). I think Doppelproduktion/double production refers to the whole setup for this (ie. doubling the whole broadcasting effort), not just to the perimeter advertising.

UEFA calls it double production in its Commercial Regulations for the European qualifying matches for UEFA EURO 2016 and the 2018 FIFA World Cup; see article 8.01:

"Each host association grants UEFA the following promotional rights in relation to each match free of charge to UEFA:
a) the right to advertise on 20% of pitchside advertising boards [...] in case of a so-called double production, on both touchlines of the pitch"
http://www.uefa.com/MultimediaFiles/Download/Tech/uefaorg/Ge...

(Same text in German version of the regulations: "Im Falle einer so genannten Doppelproduktion ist die Werbebande entlang beider Seitenauslinien des Spielfelds zu platzieren"

BBC article about the Scottish Football Association apologising to wheelchair users for obscured view caused by such a double production:
"I've carried out a full investigation today and the situation was caused by the instillation [sic] of double production boards to allow the match to be advertised back in Germany. "
http://www.bbc.co.uk/sport/0/football/34184457

And see also this quote from the website of a sports advertising agency:
"If double production (two sets of tv cameras etc) are used then the opposite side will also use tv cameras and consequently only one length of the pitch can/ will be sold as advertising PLUS c. half of each goal-side-end."
http://the-finest.co.uk/football/spain-fa.html

Selected response from:

Thomas Pfann
United Kingdom
Local time: 12:16
Grading comment
Thank you for these explanations and examples, Thomas!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2duplication
Lancashireman
3 +1double production
Thomas Pfann


Discussion entries: 3





  

Answers


43 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
double production


Explanation:
I also see the term double production being used in this context.

Traditionally in international matches you'd have different advertising boards on either side of the pitch - one side for the host nation, the opposite side for the visitors. So for example for a England v Germany match you might have German advertising on one side and English advertising on the other side. German TV will then broadcast the match facing the German advertising and English TV will broadcast from the other side, showing the English advertising (ie. German viewers will see Bauhaus and Bitburger being advertised, while English viewers will see advertising for Vauxhall and Barclays). I think Doppelproduktion/double production refers to the whole setup for this (ie. doubling the whole broadcasting effort), not just to the perimeter advertising.

UEFA calls it double production in its Commercial Regulations for the European qualifying matches for UEFA EURO 2016 and the 2018 FIFA World Cup; see article 8.01:

"Each host association grants UEFA the following promotional rights in relation to each match free of charge to UEFA:
a) the right to advertise on 20% of pitchside advertising boards [...] in case of a so-called double production, on both touchlines of the pitch"
http://www.uefa.com/MultimediaFiles/Download/Tech/uefaorg/Ge...

(Same text in German version of the regulations: "Im Falle einer so genannten Doppelproduktion ist die Werbebande entlang beider Seitenauslinien des Spielfelds zu platzieren"

BBC article about the Scottish Football Association apologising to wheelchair users for obscured view caused by such a double production:
"I've carried out a full investigation today and the situation was caused by the instillation [sic] of double production boards to allow the match to be advertised back in Germany. "
http://www.bbc.co.uk/sport/0/football/34184457

And see also this quote from the website of a sports advertising agency:
"If double production (two sets of tv cameras etc) are used then the opposite side will also use tv cameras and consequently only one length of the pitch can/ will be sold as advertising PLUS c. half of each goal-side-end."
http://the-finest.co.uk/football/spain-fa.html



Thomas Pfann
United Kingdom
Local time: 12:16
Specializes in field
Native speaker of: Native in GermanGerman
Grading comment
Thank you for these explanations and examples, Thomas!

Peer comments on this answer (and responses from the answerer)
neutral  philgoddard: This is helpful in explaining the meaning, but "duplication" is still an appropriate translation
15 mins
  -> Sure, it wasn't my intention to disagree.
agree  Julia Burgess: Seems unequivocal, given your supporting evidence
1 day 18 hrs
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8 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
duplication


Explanation:
... of perimeter boards
(Having read the article to which you linked)

--------------------------------------------------
Note added at 5 days (2015-11-30 02:32:28 GMT) Post-grading
--------------------------------------------------

You're welcome, Matthew! ("Thank you for these explanations and examples, Thomas!")

Lancashireman
United Kingdom
Local time: 12:16
Native speaker of: Native in EnglishEnglish
PRO pts in category: 20

Peer comments on this answer (and responses from the answerer)
agree  Ramey Rieger (X): Yea, I read it thus, as well.
4 mins
  -> Thanks, Ramey. It's good that the EN can be even more concise than the DE on this occasion. // Apparently, Doppelproduktion = double production.
agree  philgoddard
20 mins
  -> Thanks, Phil. Apparently, Doppelproduktion = double production
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