Preisauslobung

English translation: Another word for Auslobung is claiming

12:10 Jun 23, 2000
German to English translations [PRO]
Marketing - Medical: Pharmaceuticals
German term or phrase: Preisauslobung
Am a bit confused about whether "prices" or "prizes" are being referred to here. The sentence is: " Dies (Einführung von Generika)erfordert einerseits vom Generikaanbieter (Preisauslobung!) aber auch vom Originalhersteller Marktinvestitionen..." Can anybody help?
Heather
English translation:Another word for Auslobung is claiming
Explanation:
From Beiersdorf's own dictionary. Then the sentence would read: Not only will this (introduction of generic products) require price claims / concessions on the part of the generic goods suppliers, but the originating producers will also be forced to increase their marketing budgets.
Selected response from:

Dan McCrosky (X)
Local time: 04:32
Grading comment
"Price concessions" is good, thanks!
4 KudoZ points were awarded for this answer



Summary of answers provided
nasee below
Dan McCrosky (X)
naAnother word for Auslobung is claiming
Dan McCrosky (X)
naoffer of rewards
Brigitte Gendebien


  

Answers


2 hrs
see below


Explanation:
Not only will this (introduction of generic products) require special prices / rates on the part of the generic goods suppliers, but the originating producers will also be forced to increase their marketing budgets.


Auslobung = special rate = reward


Dan McCrosky (X)
Local time: 04:32
Native speaker of: Native in EnglishEnglish
Login to enter a peer comment (or grade)

2 hrs
Another word for Auslobung is claiming


Explanation:
From Beiersdorf's own dictionary. Then the sentence would read: Not only will this (introduction of generic products) require price claims / concessions on the part of the generic goods suppliers, but the originating producers will also be forced to increase their marketing budgets.

Dan McCrosky (X)
Local time: 04:32
Native speaker of: Native in EnglishEnglish
Grading comment
"Price concessions" is good, thanks!
Login to enter a peer comment (or grade)

3 hrs
offer of rewards


Explanation:
Auslobung = offer of rewards in EuroDicAutom (in French = promesse de récompense (par annonce publique), mise à prix, source: Potonnier DE-FR)

Brigitte Gendebien
Belgium
Local time: 04:32
Works in field
Native speaker of: Native in FrenchFrench
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