This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. German to English
  3. Retail

Regalblende

19:37 Dec 28, 2009
This question was closed without grading. Reason: Other

German to English translations [PRO]
Marketing - Retail / Point-of-sale advertising
German term or phrase: Regalblende
I cannot give specific context, but I am dealing with a piece about point-of-sale advertising, according to which the "Regalblende" should be appealing to the customer. I have exhausted my usual sources, including dict.cc, LEO, my paper dictionaries, the ProZ glossaries - and a number of the Google entries given, most of which are far from helpful. My default option is "shelf face", but I was wondering if there was a directly equivalent, and rather better-sounding, term. Any help would, as ever, be greatly appreciated. :)
James Taylor (X)
Local time: 10:27


Summary of answers provided
3 +1Shelf cover
Kevin John Purkiss
3shelf finish
Frits Ens
3shelf talker
British Diana
2rack protector
gangels (X)
1 -1niche gift
William Murphy
Summary of reference entries provided
Blende
Trudy Peters

Discussion entries: 2





  

Answers


10 mins   confidence: Answerer confidence 1/5Answerer confidence 1/5 peer agreement (net): -1
niche gift


Explanation:
Hard to say without a little more context and I know it is a different tack from shelf face but considering that it has to do with point of sale this might be appropriate...

William Murphy
Italy
Local time: 11:27
Works in field
Native speaker of: Native in EnglishEnglish

Peer comments on this answer (and responses from the answerer)
disagree  Sabine Akabayov, PhD: Could you explain how "niche gift" is related to Regalblende? Maybe I'm having a blackout
36 mins
  -> Complete error on my part. I was tired and for some reason thought of Regal as in 'regale' in Italian which means gift. This woulòd explain why the answer seemed so obvious to me when the asker had struggled for so long....how embarrassing.
Login to enter a peer comment (or grade)

1 hr   confidence: Answerer confidence 2/5Answerer confidence 2/5
rack protector


Explanation:
http://www.tekon-s.com/index.php?menuid=46&reporeid=43

protective cover/ facing, bezel

gangels (X)
Local time: 03:27
Works in field
Native speaker of: Native in EnglishEnglish, Native in GermanGerman
PRO pts in category: 16
Login to enter a peer comment (or grade)

11 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
Shelf cover


Explanation:
As in a decorative covering which should be appealing to the customer.

Kevin John Purkiss
Germany
Local time: 11:27
Native speaker of: Native in EnglishEnglish

Peer comments on this answer (and responses from the answerer)
agree  Rolf Keiser: I would take this pick as neutral and general
2 hrs
  -> Thanks Goldcoaster
Login to enter a peer comment (or grade)

14 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
shelf finish


Explanation:
Sounds like a strip or finish on the shelf, to make it look nicer

Frits Ens
Netherlands
Local time: 11:27
Native speaker of: Native in DutchDutch, Native in FrisianFrisian
Login to enter a peer comment (or grade)

22 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
shelf talker


Explanation:
This could be it as far as I can tell from the illustration. In any case, it "talks" to the customers and "works in standard retail shelf channels", see link


    Reference: http://marcomandpop.com/Cart/detail.cfm?id=399
British Diana
Germany
Local time: 11:27
Native speaker of: Native in EnglishEnglish
Login to enter a peer comment (or grade)




Reference comments


6 mins
Reference: Blende

Reference information:
Search glossary for Blende. There are numerous entries already.

Trudy Peters
United States
Native speaker of: Native in GermanGerman, Native in EnglishEnglish
PRO pts in category: 12
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search