homing

13:29 Sep 28, 2010 

Since the whole text is based on a misunderstanding of the English word, you could rework it completely to include the word "staycations".

12:27 Sep 28, 2010 

Alison, I think you've hit on it with "hiving" - you should post this as an answer.

11:21 Sep 28, 2010 

Home Entertaining on the Rise, Trend Experts Say Here's the latest buzz. Cocooning is out. Hiving is in. According to a recent report released by Yankelovich Partners, a marketing research and consulting firm that monitors consumer trends, gone are the days of cocooning -- a trend that grew significantly following September 11 when consumers isolated themselves in their homes and focused on home-based, family-centric activities -- and in are the days of hiving, linked to consumers' renewed interest in reaching out and connecting with the community while still taking pride and comfort in their home. http://www.contentinfusion.com/Article.aspx?ArticleID=951&ca...

11:20 Sep 28, 2010 

I think "at-home entertaining" or simply "home entertaining" may come closest to what is described in the DE Wikipedia article, although it doesn't really work too well in your particular phrase.
Recreation, not hibernation
Just as the staycation has reshaped how we holiday, entertaining at home is reworking how we decorate. This isn't cocooning, or retreating to a private space. It's inviting people into that space, playing host and having fun.
http://www.lfpress.com/homes/news/2009/11/06/11661146.html

8 recession trends you can look forward to
5. At Home Entertaining: Calling it cocooning or nesting, whatever term you choose, it's a reality that people prefer to stay in where it's cozy, warm and comforting, especially on cold and miserable weekend nights. Rather than throwing lavish parties or testing out the trendiest new restaurant in towns, we will see more individuals cooking and entertaining at home.

There even seems to be a US term, for which I'll add another entry.

10:51 Sep 28, 2010 

Gerne. Ich dachte, dass es vielleicht weiterhelfen könnte. :-)

10:47 Sep 28, 2010 

Danke für die Quelle mit der Erläuterung des "Unterschieds" zwischen den Marketing-Erfindungen "Cocooning" und "Homing" :-)

10:29 Sep 28, 2010 

why don't you post hominess as an answer?

08:32 Sep 28, 2010 

Das sagt Wikipedia zu Homing:
Als Homing (von engl. home ‚Heim‘) wird eine Lebensart beschrieben, bei der das eigene Zuhause zum sozialen Lebensmittelpunkt wird...

Das Homing ähnelt dem Cocooning, welches seit den 1980er Jahren so genannt wird und den Begriff Cosy Home ersetzte. Anders als beim Cocooning ist das Homing jedoch nicht von einem Einigeln dominiert. Vielmehr werden soziale Kontakte weiter gepflegt, aber hauptsächlich in den häuslichen Bereich verlagert.

Vielleicht hilft das ja weiter.

08:27 Sep 28, 2010 

Like "Handy" (mobile phone), this is marketing pseudo-English. Your pigeons have more linguistic competence than (most) marketing folks.
Hominess (from homey) would be the adequate English substitute.
"Homing" is also abused by German Internet service providers in "server homing" (or "server housing") to mean that you physically place your server in their facility and share their bandwidth. In real English, it is called server colocation.

07:44 Sep 28, 2010 

I agree with Wendy re. the "Denglish" and seriously suspect that this "concept" is just another pseudo-trend invented by advertisers/marketing departments. There's virtually no indication in native sources that the term is used as such in English - the fact that the first few web search hits are German speaks volumes.

07:24 Sep 28, 2010 

Could it be home-making?

07:23 Sep 28, 2010 

Sounds like Denglish to me, but then I've been away a long time too!