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  3. Economics

cross-selling

Swedish translation: korsförsäljning

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:cross-selling
Swedish translation:korsförsäljning
Entered by: cologne

07:43 Oct 25, 2004
German to Swedish translations [PRO]
Marketing - Economics
German term or phrase: cross-selling
Im Bereich der Internet-Access-Dienste bietet xxx seit Ende 2003 DSL-Dienste auf Basis der Telekom-Infrastruktur an, die sich besonders für die Vermarktung in größeren Stückzahlen und als Cross-Selling eignen.
cologne
Germany
Local time: 06:55
korsförsäljning
Explanation:
"cross-selling
The strategy of pushing new products to current customers based on their past purchases. Cross-selling is designed to widen the customer's reliance on the company and decrease the likelihood of the customer switching to a competitor."
http://www.investorwords.com/1224/cross_selling.html

" Norge har Tele2 varit framgångsrikt när det gäller korsförsäljning av mobiltjänster till fasttelefonikunder, vilket har hållit nere kostnaderna för att vinna nya kunder. I Danmark har marginalerna förbättrats eftersom kostnaderna minskats och priserna stabiliserats."
http://www.bit.se/bitonline/2002/08/05/20020805BIT00340/0805...
Selected response from:

Mario Marcolin
Sweden
Local time: 06:55
Grading comment
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4 KudoZ points were awarded for this answer



Summary of answers provided
4korsförsäljning
Mario Marcolin


  

Answers


8 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
korsförsäljning


Explanation:
"cross-selling
The strategy of pushing new products to current customers based on their past purchases. Cross-selling is designed to widen the customer's reliance on the company and decrease the likelihood of the customer switching to a competitor."
http://www.investorwords.com/1224/cross_selling.html

" Norge har Tele2 varit framgångsrikt när det gäller korsförsäljning av mobiltjänster till fasttelefonikunder, vilket har hållit nere kostnaderna för att vinna nya kunder. I Danmark har marginalerna förbättrats eftersom kostnaderna minskats och priserna stabiliserats."
http://www.bit.se/bitonline/2002/08/05/20020805BIT00340/0805...

Mario Marcolin
Sweden
Local time: 06:55
Native speaker of: Native in SwedishSwedish, Native in EnglishEnglish
PRO pts in category: 12
Grading comment
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