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κατακρεούργηση της τέχνης

English translation: butchering/massacre of art//vandalizing art

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Greek term or phrase:κατακρεούργηση της τέχνης
English translation:butchering/massacre of art//vandalizing art
Entered by: Assimina Vavoula

18:44 Jan 24, 2010
Greek to English translations [PRO]
Journalism
Greek term or phrase: κατακρεούργηση της τέχνης
αλλά με μικρές διαφορές, όπως μετάφραση, προσαρμογή σεναρίου στα εγχώρια δεδομένα, αλλαγή ηθοποιών, οι Machin και van Leeuwen αναγνωρίζουν μια γενετική ομοιογένεια και μια διαλογική ποικιλομορφία. Πιο συγκεκριμένα, οι Machin και van Leeuwen παρομοιάζουν τη στρατηγική των παγκόσμιων μέσων με αυτή του McDonalds, επιχειρηματολογώντας σχετικά με την προσαρμογή του burger ως προϊόν σε “sushiburger”, επί παραδείγματι, στην Ιαπωνία ή “curryburger” στην Ινδία, ανάλογα με την κουλτούρα, την παράδοση και τις προτιμήσεις του κάθε λαού. Είναι γεγονός ότι και η Βραζιλιάνα «Betty la fea» έγινε η «Ugly Betty» στην Αμερική και η «Μαρία η Άσχημη» στην Ελλάδα, αποδεικνύοντας του λόγου το αληθές. Η βασική ιδέα, όμως, των προγραμμάτων αυτών, η πλοκή, η ιδέα, το τέλος, δεν παύουν να είναι τα ίδια, καθιστώντας τις απόψεις των Adorno και Horkheimer για κατακρεούργηση της τέχνης και για μια «βιομηχανία κουλτούρας» πιο επίκαιρες από ποτέ.
Assimina Vavoula
Greece
Local time: 10:09
butchering/massacre of art
Explanation:
http://www.google.gr/search?rlz=1C1CHMC_elGR291GR304&sourcei...
Selected response from:

Spiros Doikas
Local time: 10:09
Grading comment
Thanks a lot...
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +3butchering/massacre of art
Spiros Doikas
Summary of reference entries provided
.
Panagiotis Andrias (X)

Discussion entries: 1





  

Answers


3 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
butchering/massacre of art


Explanation:
http://www.google.gr/search?rlz=1C1CHMC_elGR291GR304&sourcei...

Spiros Doikas
Local time: 10:09
Works in field
Native speaker of: Native in GreekGreek
PRO pts in category: 116
Grading comment
Thanks a lot...

Peer comments on this answer (and responses from the answerer)
agree  Angeliki Papadopoulou: ...με προτίμηση ατο πρώτο.
16 mins
agree  Philip Lees: Despite the multiplicity of links for the second alternative, I also prefer 'butchering'. Much more visceral.
1 hr
agree  Efi Varvaropoulou: I would go for No. 1, too. Another suggestion - less... violent perhaps - could be: "vandalizing art". A wonderful morning to all...
11 hrs
neutral  d_vachliot (X): Art σκέτο δεν σημαίνει πολλά. Στο συγκεκριμένο πλαίσιο, high art.
17 hrs
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Reference comments


1 day 23 hrs
Reference: .

Reference information:
and in "The Culture Industry," a chapter in Dialectic of Enlightenment. There Adorno argues that the culture industry involves a change in the commodity character of art, such that art's commodity character is deliberately acknowledged and art "abjures its autonomy" (DE 127). With its emphasis on marketability, the culture industry dispenses entirely with the "purposelessness" that was central to art's autonomy. Once marketability becomes a total demand, the internal economic structure of cultural commodities shifts. Instead of promising freedom from societally dictated uses, and thereby having a genuine use value that people can enjoy, products mediated by the culture industry have their use value replaced by exchange value: "Everything has value only in so far as it can be exchanged, not in so far as it is something in itself. For consumers the use value of art, its essence, is a fetish, and the fetish—the social valuation [gesellschaftliche Schätzung] which they mistake for the merit [Rang] of works of art— becomes its only use value, the only quality they enjoy" (DE 128). Hence the culture industry dissolves the "genuine commodity character" that artworks once possessed when exchange value still presupposed use value (DE 129-30).
plato.stanford.edu/entries/adorno/

According to Adorno and Horkheimer, the culture industry has done nothing other than destroy the value of art by pulling it into daily life. ...
http://books.google.gr/books?id=sa9A9h3ZicAC&lpg=PA38&ots=Mj...

With the cheapness of mass-produce luxury goods and its complement, the universal swindle, a change in the character of the art commodity itself is coming about. What is new is not that it is a commodity, but that today it deliberately admits it is one; that art renounces its own autonomy and proudly takes its place among consumption goods constitutes the charm of novelty.
The use which men in this antagonistic society promise themselves from the work of art is itself, to a great extent, that very existence of the useless which is abolished by complete inclusion under use. The work of art, by completely assimilating itself to need, deceitfully deprives men of precisely that liberation from the principle of utility which it should inaugurate. What might be called use value in the reception of cultural commodities is replaced by exchange value; in place of enjoyment there are gallery-visiting and factual knowledge: the prestige seeker replaces the connoisseur.
No object has an inherent value; it is valuable only to the extent that it can be exchanged. The use value of art, its mode of being, is treated as a fetish; and the fetish, the work's social rating (misinterpreted as its artistic status) becomes its use value — the only quality which is enjoyed.
http://www.icce.rug.nl/~soundscapes/DATABASES/SWA/Culture_in...

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Note added at 1 ημέρα23 ώρες (2010-01-26 18:20:13 GMT)
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value of art...

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Note added at 1 ημέρα23 ώρες (2010-01-26 18:27:41 GMT)
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According to Adorno and Horkheimer, the culture industry has done nothing other
than destroy the value of art by pulling it into daily life. ...
http://books.google.gr/books?id=sa9A9h3ZicAC&lpg=PA38&dq=ado...

http://books.google.gr/books?id=ERd-xtVWhdoC&lpg=PA25&dq=ado...

... of mass culture Critics of mass culture argue that it debases the value of
art. ... argued with Max Horkheimer in 1944 that such debasement of art is a ...
http://books.google.gr/books?id=wVNWTrtfv_UC&lpg=PA24&dq=ado...

Panagiotis Andrias (X)
Greece
Native speaker of: Greek
PRO pts in category: 4
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