אהדת המותג

English translation: brand loyalty

14:34 Jan 30, 2012
Hebrew to English translations [PRO]
Law/Patents - Advertising / Public Relations
Hebrew term or phrase: אהדת המותג
ההקשר:

המהלך השיווקי של החברה היה אפקטיבי בתרומה המשמעותית לאהדת המותג
OOGIT
Local time: 14:09
English translation:brand loyalty
Explanation:
This is the term used in the industry
Selected response from:

elli_fischer
Local time: 14:09
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
5 +3brand loyalty
elli_fischer
5brand sympathy
Ty Kendall
5brand favorability
Lingopro
Summary of reference entries provided
Babylon says:
Gad Kohenov

  

Answers


6 mins   confidence: Answerer confidence 5/5 peer agreement (net): +3
brand loyalty


Explanation:
This is the term used in the industry


    Reference: http://en.wikipedia.org/wiki/Brand_loyalty
elli_fischer
Local time: 14:09
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  Gad Kohenov: + Marketing field.
6 mins

agree  Karin Anna Aisicovich
3 hrs

agree  Simon Charass
12 hrs
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4 mins   confidence: Answerer confidence 5/5
brand sympathy


Explanation:
This is the term you want I think
"Brand sympathy relates to a potential buyer's affective reaction to a brand. Advertising stimulates a variety of affective "
http://www.accessmylibrary.com/article-1G1-170111903/determi...

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Note added at 19 mins (2012-01-30 14:53:55 GMT)
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http://www.maot.co.il/lex10/glossary/g_2993.asp

According to Maot, Brand loyalty is: נאמנות למותג
http://www.maot.co.il/lex10/glossary/g_1793.asp

Ty Kendall
United Kingdom
Local time: 11:09
Works in field
Native speaker of: English
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6 hrs   confidence: Answerer confidence 5/5
brand favorability


Explanation:
A measure of a respondent's overall opinion about a brand.

Example sentence(s):
  • Red Bull boosts brand favorability with augmented reality

    Reference: http://brandeo.com/brand-favorability
Lingopro
Israel
Local time: 14:09
Native speaker of: Native in EnglishEnglish, Native in HebrewHebrew
PRO pts in category: 4
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Reference comments


12 mins
Reference: Babylon says:

Reference information:
Brand loyalty
Brand loyalty, in marketing, consists of a consumer's commitment to repurchase or otherwise continue using the brand and can be demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy.

Gad Kohenov
Israel
Works in field
Native speaker of: Native in FrenchFrench, Native in HebrewHebrew
PRO pts in category: 12
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