backroll

English translation: Roll up banner/ roller banner

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

Italian term or phrase:	backroll
English translation:	Roll up banner/ roller banner
Entered by:	Fuschia Hutton

14:26 Aug 25, 2019

Italian to English translations [Non-PRO]
Marketing - Advertising / Public Relations / Sports sponsorship

Italian term or phrase: backroll

Hello,

I'm having trouble with this term, which appears in an article about a company sponsoring a football club. The article describes the places where the company logo will appear, which includes interview backdrops and advertising boards.

L’intesa prevede l’esposizione del marchio XX su differenti supporti di visibilità: banner sulle tematiche Cloud e Hosting con led luminosi in prima e seconda fila, pannelli multibrand e loghi XX esposti su backdrop, backroll, blackled e totem presso lo Stadio

I think that backroll is something that must appear behind the players as they're being interviewed, because elsewhere on the web, I've found 'sui backdrop e backroll durante le interviste', perhaps it's a rolling screen that shows sponsors. However, I haven't been able to find any use of the word 'backroll' in an advertising context for English.

Does anyone have any idea what this could be?
TIA

Fuschia Hutton KudoZ activity Questions: 9 (none open) Answers: 0 United Kingdom
Local time: 06:43

backroll

Explanation:
It's a term used in english in marketing

https://bologna.repubblica.it/sport/2010/08/26/news/groupama...

https://puntocellulare.it/notizie/27249/NGM-sponsor-dei-Bolo...

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Note added at 1 day 6 hrs (2019-08-26 20:56:12 GMT)
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In italian we call them also "roll up", which seems to be used also in English

https://www.studiowebsite.it/rollup/

https://www.vistaprint.it/striscioni-poster/roll-up?couponAu...

https://www.amazon.com/BannerBuzz-Retractable-Roll-Up-Adjust...

Selected response from:

Daniela Cannarella
Italy
Local time: 07:43

Grading comment

Thanks for the help. The idea of roll up/ roller was first mentioned by Barbara in the comments but she didn’t make an official suggestion, so I have awarded half the points as an alternatuv3 to splitt8ng them between you.
2 KudoZ points were awarded for this answer

Summary of answers provided

backroll

Daniela Cannarella

Discussion entries: 8

Fuschia Hutton

United Kingdom

ASKER

BackLED

08:28 Aug 27, 2019

Thanks for noting that, I didn't realise that BackLED was also a product. I will flag it to the client and give my suggestion. I believe that they are all variations on backdrops, from the context.

Barbara Carrara

Italy

blackled vs backled

04:46 Aug 27, 2019

Hi again, Fuschia

Yes, I had noticed the typo, hence my earlier question. Which makes me wonder whether your text might be the result of a bad OCR, which has then become the official ad contract template. Which would also explain the 'backroll' element in your triad. Mhmm...
BackLED® appears to be a registered backlighting product from Osram. If your text refers to an unbranded one, then I think your solution would work.

Fuschia Hutton

United Kingdom

ASKER

Backled

20:11 Aug 26, 2019

This is a typo in my source, and should say 'backled', which I realised when checking out other versions of this story online.

From my research, I know that this is another backdrop, and I have seen 'LED backdrop' used in English sources. I am pretty sure this is correct, but will flag to the client so they can confirm.

Fuschia Hutton

United Kingdom

ASKER

Rollup

20:08 Aug 26, 2019

Hi Barbara,

That's an interesting thought, thank you for the link! I've found another source (in English) which suggests what it calls a 'roller banner' as a backdrop. I'll suggest it to the client.

Barbara Carrara

Italy

Fuschia

16:37 Aug 25, 2019

Hi
Could 'backroll' in fact be a roll-up (also spelled rollup or roll up) banner ( https://tinyurl.com/yykcbv5l ), which is in fact used in advertising and as a backdrop for interviews?
I'm curious: what do you make of blackled?

philgoddard

United States

15:39 Aug 25, 2019

That's what I'd do.

Fuschia Hutton

United Kingdom

ASKER

15:08 Aug 25, 2019

Thank you! Yes, I have also only found Italian entries, so it doesn't seem like it is a phrase used in English.

I might group backdrop, backroll, and blackled together as 'interview backdrops' and check how the client wants me to proceed. It's not a particularly important part of the text, so they might be happy with a gloss.

philgoddard

United States

14:48 Aug 25, 2019

I've searched extensively, and found only three incidences, all in Italian. I suspect that it's just a different word for backdrop, or perhaps a specific type.

Answers

19 hrs confidence:

backroll

Daniela Cannarella
Italy
Local time: 07:43
Native speaker of:

Italian

Grading comment

Notes to answerer

Asker: Hi Daniela, Thanks for the links - have you seen any English sources for this term? I haven't been able to find any, which made me wonder whether it was an Italian coining that we don't use ourselves.

Asker: Thanks for the additional links. I will either go with roll up or roller banner, which was another option that I have seen, as I mentioned above. Thanks for your help!

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English translation: Roll up banner/ roller banner

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