thank you Lara, you are absolutely right - the "trick" here is that the text is practically a list of instructions for the graphic designers, what they need to change on the website, how it needs to look, and at the same time this section is the "press area" of the website, which includes press releases, that's why the term "notizia", which may have misled people. I think Michael is spot on, as are you. in fact, it's called "rollover popout" in one of the links Michael provided -
http://defunc.com/new/demo/popoutbox.htmlthank you guys so much for helping me!