GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||
---|---|---|---|---|
|
17:26 Apr 20, 2012 |
|
Italian to English translations [PRO] Social Sciences - Marketing / Market Research / scheda di valutazione | |||||||
---|---|---|---|---|---|---|---|
|
| ||||||
| Selected response from: Michael Korovkin Italy Local time: 02:02 | ||||||
Grading comment
|
Summary of answers provided | ||||
---|---|---|---|---|
4 +4 | points score |
| ||
4 +1 | Exact rating/score |
|
Exact rating/score Explanation: The issue here is the percentage rating research scale used in market research projects: http://marketing-bulletin.massey.ac.nz/v2/mb_v2_n3_garland.p... The respondent/answerer is being asked to give their exact percentage rating in answer to the relevant question. The answer is can then be categorized into one of the three levels indicated. -------------------------------------------------- Note added at 1 hr (2012-04-20 18:38:47 GMT) -------------------------------------------------- "Most use a formula to score products, but the EXACT RATING given to a product is kept as a trade secret." http://mitsloanexperts.com/2012/03/14/product-quality-rating... |
| |
Login to enter a peer comment (or grade) |
points score Explanation: as opposed to percentage score |
| |
Grading comment
| ||