Colpisce nel segno

English translation: written in the stars

18:25 Jul 5, 2012

Italian to English translations [PRO]
Marketing - Marketing / Market Research

Italian term or phrase: Colpisce nel segno

Hi everyone, I'm in need of a little brainstorming for this specific text, so I'm really grateful for any help or any suggestions received.
The phrase relates to a line of jewellery (recently updated to also include key rings) which has zodiac signs inscribed on each piece, and the source text plays on the word "segno" to mean "colpire nel segno" (in general terms, i.e. to hit the mark) and "segno zodiacale".
The phrases that play on the word segno are:
"Il gioiello che colpisce nel segno" (the general slogan)
"Il gioiello che colpisce nel segno....del leone/della vergine/dell'ariete etc." (a phrase that appears each month on the company's website, indicating the zodiac sign for the month on a given piece of jewellery).
Does anyone have any idea as to how I could word this so the play on the word "segno" carries across to the English version as well??

Again, many thanks to everyone for any input you may have.
Cheers

canguro KudoZ activity Questions: 15 (none open) Answers: 7
Local time: 10:27

English translation:written in the stars

Explanation:
"Jewellery written in the stars".
"Jewellery written in the stars...of the Leo/Scorpio/etc constellation".

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Note added at 1 hr (2012-07-05 19:33:00 GMT)
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"Written in the stars" means that something is meant to be, has been decided in advance. Perhaps this meaning can be expanded to suggest that (potential) clients are meant to be wearing this jewellery, that it's part of their destiny and so forth.

Plays nicely into the astrology side of star-signs, too :-)
Some dictionary defs:
http://www.macmillandictionary.com//thesaurus/british/star#w...
http://dictionary.cambridge.org/dictionary/british/written-i...

You're welcome!

Selected response from:

Wolf Draeger
South Africa
Local time: 10:27

Grading comment

Ok, so I went with "Jewellery that leaves its mark, in the sign of....." as all the helpful suggestions seemed to stray a little away from the original concept, but I'm giving you the points Wolf for your answer because I like what it evokes. Thanks everyone for helping me brainstorm!
3 KudoZ points were awarded for this answer

Summary of answers provided

4 +2

written in the stars

Wolf Draeger

..targeting the sign/signs

Inter-Tra

corresponds with your stars

Damien Rea

3 +1

fits your character

Laurence Fogarty

Jewel that shines (in the sign of)

Lara Barnett

the jewel that speaks of you

Fiorsam

hit the (bull-zodiac sign name)'s eye

dandamesh

a sign from the stars

bluenoric

Answers

54 mins confidence:

peer agreement (net): +2

Colpisce nel segno (in this specific context)

written in the stars

Wolf Draeger
South Africa
Local time: 10:27
Works in field
Native speaker of: English
PRO pts in category: 7

Grading comment

Notes to answerer

Asker: Interesting take! Thanks Wolf. Much appreciated!

Asker: Definitely plays well as far as the astrological aspect is concerned. The thing is, though, that the main slogan needs to also relate to the other jewellery collections the company makes, and these aren't related to anything astrological as such. They're just normal necklaces, bracelets, pendants etc without any astrological inscriptions. I also have "Jewellery that leaves a sign" bouncing around in my head as a possible idea. Not sure though if it sounds right.

19 mins confidence:

Colpisce nel segno (in this specific context) hit the (bull-zodiac sign name)'s eye

Explanation:
funzionerebbe per quasi tutti i segni pero non so se si capirebbe
centrare il bersaglio to hit bull's eye
http://www.wordreference.com/iten/centro

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Note added at 22 mins (2012-07-05 18:47:10 GMT)
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to hit the....

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Note added at 1 hr (2012-07-05 19:50:07 GMT)
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sorry for misunderstanding, I may also suggest "to have an impact on" and was thinking about something with star, too (I' ll be your month(ly) star...) buon lavoro!

dandamesh
Native speaker of:

Italian

Notes to answerer

Asker: Hi Dandamesh, thanks for getting back to me so fast with your helpful suggestion! What I forgot to add in my description is that the company (and the products it makes) is rather upscale, and so having "Jewellery that hits the bull's eye" as a general slogan is probably a little too "crude"/"grezzo" in terms of what the company is looking for. So far the only thing I can come up with is to drop the play on the word "segno" and simply have the main slogan as: "Jewellery that hits the mark" and the other phrase translated as "Jewellery that hits the mark under/in the sign of Leo/Virgo/Aries". Still looking for other ideas though!

Asker: When brainstorming, EVERYTHING is helpful Dandamesh, so definitely no need to appologize! Thanks again.

Asker: That would be "apologize"...typo!

1 hr confidence:

Colpisce nel segno (in this specific context) a sign from the stars

Explanation:
my two cents

bluenoric
Germany
Local time: 10:27
Native speaker of:

Italian

Notes to answerer

Asker: Always helpful! Thank you.

2 hrs confidence:

Colpisce nel segno (in this specific context) ..targeting the sign/signs

Explanation:
you are talking about 'the Zodiac signs'. 'Target' can transfer the idea of Ital. 'segno', 'target shooting' tiro a segno'

Inter-Tra
Italy
Local time: 10:27
Works in field
Native speaker of:

Italian

Notes to answerer

Asker: Thanks for the input fbbest.

2 hrs confidence:

Colpisce nel segno (in this specific context) Jewel that shines (in the sign of)

Explanation:
This is one idea. More imagery than literal translation.

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Note added at 2 hrs (2012-07-05 20:41:47 GMT)
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or even:

"that shines UNDER the star"

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Note added at 2 hrs (2012-07-05 20:49:57 GMT)
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To be born "under the star of...." is a common expression, I think it would work here. This is an example of its usage:

"it must be assumed that within this group of people born under the sign of Pisces there are old and young people, women and women etc."
http://www.dailymail.co.uk/news/article-1135643/We-employ-wo...

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Note added at 2 hrs (2012-07-05 20:52:54 GMT)
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My idea for "shine under the light of" is a combination of the common expression "to be born under a sign" and the shine effect of a jewel in the light such as:

"Lighting of Peridot
Peridot is not dependent on light as the red and blue gems. It is likely to SHINE AND LOOK GOOD UNDER ALL LIGHTS. Even after the sundown, the color of the stone does not get darken."
Lighting of Peridot

Peridot is not dependent on light as the red and blue gems. It is likely to shine and look good under all lights. Even after the sundown, the color of the stone does not get darken.

Lara Barnett
United Kingdom
Local time: 09:27
Specializes in field
Native speaker of:

English
PRO pts in category: 44
1 corroborated select project
in this pair and field

Notes to answerer

Asker: Thanks for helping me/us brainstorm Lara.

2 hrs confidence:

Colpisce nel segno (in this specific context) the jewel that speaks of you

Explanation:
just a suggestion

Fiorsam
United States
Local time: 04:27
Works in field
Native speaker of: Italian

Notes to answerer

Asker: Thanks for chiming in Fiorsam.

3 days 19 hrs confidence:

corresponds with your stars

Explanation:
Just an alternative suggestion to consider!!

Damien Rea
United Kingdom
Specializes in field
Native speaker of:

English

Notes to answerer

Asker: Thanks for the input Damien.

1 hr confidence:

peer agreement (net): +1

Colpisce nel segno (in this specific context) fits your character

Explanation:
Zodiacal signs are used to talk about a person's character, and this seems to be a good fit for a marketing campaign based on that idea. You can then include the individual sign's feature to say "fits your active character" and so on. It would be worth making a list of feature(s) for each sign to see how they fit they phrase.

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Note added at 1 hr (2012-07-05 20:00:47 GMT)
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"suits your character" may also work...

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Note added at 4 days (2012-07-09 21:11:35 GMT)
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'suits your personality' may have more marketing appeal......

Laurence Fogarty
Italy
Local time: 10:27
Native speaker of: English

Notes to answerer

Asker: Thanks for the input Laurence.

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English translation: written in the stars

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