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  3. Marketing / Market Research

dare il mercato per fisso

English translation: take the market for granted

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Italian term or phrase:dare il mercato per fisso
English translation:take the market for granted
Entered by: Patrick Freeman

19:01 Jul 8, 2013
Italian to English translations [PRO]
Marketing - Marketing / Market Research
Italian term or phrase: dare il mercato per fisso
Context: "Mi hanno colpito una certa lucidità di questo target evoluto, le opportunità ulteriori di crescita in Italia, la necessità che il settore investa di più su due terreni chiave: l’educazione e un’articolazione dell’offerta diversa. Non puoi dare il mercato per fisso, devi andare in conquista."

This is from a commentary on attitudes towards design, that will appear in a glossy magazine. It is followed by some examples of firms that have 'gone on the offensive' in their sales strategy.

Any suggestions are very welcome thanks, I'm guessing that the meaning is something along the lines of 'having a static position with regards the market' - but am hitting a block with rendering that down to something more appropriate in tone.
Patrick Freeman
Spain
Local time: 22:02
take the market for granted
Explanation:
The Italian means "assume that the market will remain unchanged", but this is a close English equivalent.
Selected response from:

philgoddard
United States
Grading comment
thanks
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +4take the market for granted
philgoddard


  

Answers


12 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +4
take the market for granted


Explanation:
The Italian means "assume that the market will remain unchanged", but this is a close English equivalent.

philgoddard
United States
Specializes in field
Native speaker of: English
PRO pts in category: 74
Grading comment
thanks
Notes to answerer
Asker: thanks phil


Peer comments on this answer (and responses from the answerer)
agree  Sabrina Bruna
2 mins
agree  James (Jim) Davis: I think this straight forward translation works best here.
15 mins
agree  Josephine Cassar: Would have suggested same
1 hr
agree  texjax DDS PhD
1 hr
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